Month: April 2022

If data is the new oil, then first-party data is a crypto farm sitting atop an oil field. Like all valuable commodities, though, first-party data is not evenly distributed. There are the “haves,” like publishers requiring authentication, onboarding data entities and walled garden platforms. There are the “have-nots,” like most brands, third-party data providers, publishers…

With the climate crisis causing an increase in natural disasters across the globe, it’s easy to fall into a sense of hopelessness in regard to the future of the earth. However, this is when taking action in defense of the planet’s ecosystem is most crucial, and countless people from all walks of life have mobilized…

Even as employees return to the office following two years of pandemic-rooted work from home, there are just some habits workers can’t seem to shake. Top line A study by Forrester Consulting and Microsoft Advertising reveals much of the workday continues to be consumed by online personal tasks. Among more than 5,300 employed-adults who took…

Unilever will stop marketing food and beverage products to children under the age of 16 across traditional and social media. The global move comes as brands face increased scrutiny around how they market products high in fat, sugar and salt (HFSS) to young people. In most countries around the world, the food and beverage industry…

With more people choosing to opt out of excessive data tracking, targeting audiences across platforms like Facebook has become more tricky for brands like Fabletics and Rhianna’s Savage x Fenty. It was “very hard in the beginning,” when Apple introduced App Tracking Transparency in 2021, said Bailey Minney, head of media measurement at TechStyle Fashion…