Month: April 2022

The day has finally come – Netflix is considering ads after it lost 200,000 subscribers in Q1, the streamer’s first subscriber loss in a decade. It won’t be easy, but Netflix will need to find a way to keep customers (and their wallets) satisfied. Ads will be a slow rollout that Netflix hopes to phase in within a year or two, CEO Reed Hastings said on Tuesday’s earnings call.

The post With Subs On The Downswing, Netflix’s Flirtation With AVOD Is Only Logical appeared first on AdExchanger.

For bilingual communities, the use of their native languages in their everyday life is normal. However, the continued discrimination against Spanish speakers has made it more difficult to not only speak the language publicly, but also to navigate certain platforms and standard activities. In an effort to authentically connect with the Latinx community, delivery brand…

Google has reengineered the consent pop-up message to make it equally easy to accept or reject cookies. Starting this month, anyone using Google Search or visiting YouTube in Europe, while signed out or in incognito mode, will see a new cookie consent choice of Reject All alongside the usual Accept All option. A third, more…

Want to be involved in reviewing and awarding the most outstanding podcasts and podcasting professionals? Each year, the Adweek Podcast of the Year Awards recognizes the best work across several category sectors with the best shows aimed at professional audiences. Judged by some of the most respected leaders and rising stars in the field, tt…

To give original content on its platform more visibility, Instagram is making some changes to the algorithm that controls its ranking system. An Instagram spokesperson said the updates to the ranking algorithm will make users’ feed less likely to recommend reposts of Reels and accounts with content filled with reposts from other users. Head of…

After less than a month, fledgling streaming service CNN+ is no more. The Warner Bros. Discovery-owned platform will cease operations on April 30 after first debuting on March 29. “As we become Warner Bros. Discovery, CNN will be strongest as part of WBD’s streaming strategy, which envisions news as an important part of a compelling…

The Black media collective and accelerator Group Black announced a new partnership at its upfront event Wednesday evening. The collective is collaborating with media company Ziff Davis on Group Black Amplify which will pair the diverse voices of Group Black publishers with the distribution power of the Ziff Davis portfolio. The partnership sees Ziff Davis…