Please, Democrats, Follow Elizabeth Warren’s Plan for the Midterms
Retirees’ Re-Entering the Labor Market Isn’t ‘Good for the Economy’
U.S. Ad Spending Surges 13% During Q1: Out-of-Home, Digital Outpace All Other Media
Magazine ad spending fell 24% vs. the first quarter of 2021, while TV fell 0.1%.
Roku Touts Original Content, Brand Studio and OneView Ahead of 2022 NewFronts
Roku, the largest connected TV player in the marketplace, wants marketers to know that the future is in streaming this upfronts season. “Our goal, very simply, is to shake up the upfronts,” Kristina Shepard, head of agency partnerships and national brand team lead at Roku, told Adweek. “We finally believe that the upfront will start…
McDonald’s and Lil Yachty Spread Love to the Crew Members in a Campaign About Gratitude
It can be easy to forget all of the small, individual processes that make a larger institution functional. Remembering the living, breathing people behind a logo is a vital part of encouraging a healthy workplace environment. It’s also a way of finding little moments of inspiration and gratitude that both speak to a brand’s ethos…
Dilbert by Scott Adams for Wed, 20 Apr 2022
Amazon vs. Walmart: How the Giants Look to Each Other to Best Each Other | WSJ
Here’s Why Netflix May Add Ads
Netflix announced its first subscriber loss in over a decade on Tuesday, forcing a legacy streamer stuck in its ways to reevaluate its approach in an increasingly crowded market. In a turnaround from a years-long position, co-founder and CEO Reed Hastings said that an ad-supported tier may be in the company’s future to drive further…
For the First Time Ever, a Man Is the Face of Victoria’s Secret Pink
Victoria’s Secret Pink, the lingerie and apparel line that appeals to younger consumers than its parent company, has partnered with its first-ever male brand ambassador, the actor Darren Barnet. While not a household name yet, he’s best known for his role on Mindy Kaling’s Netflix series Never Have I Ever. Throughout 2022, Barnet will promote…