The biggest day on the cannabis calendar is upon us. The swift approach of April 20 meant, for product marketers and social media teams across CPG brands, what’s now “4/20 season” has been in full swing for at least a month. Brands large, small and entirely cannabis-unrelated are cooking up ways to associate themselves with…
Father and Son Embark on an ‘Awesome Adventure’ in Samsung Epic
Samsung has aimed to develop epic-style adverts in recent years under its “Awesome is for everyone” platform. The latest is no exception as it sees a father and son experience the world by travelling from their couch, enjoying the power of the Galaxy A smartphone range. The three-minute+ spot titled “The Awesome Product Adventure” from…
A TikTok Army Is Coming for Union Busters
Online activists Gen-Z for Change targeted Starbucks and Kroger for anti-union firings. Now they plan to take aim at Amazon.
Ben & Jerry’s Calls U.S. Weed Laws ‘Half Baked’ and Urges Consumers to Demand Reform
Ben & Jerry’s blends two of its core personality traits–its dedication to activism and its love of word puns–into an April 20-pegged campaign that advocates for criminal justice reform and federal cannabis legalization. Using the tagline, “Our cannabis laws are half baked,” the beloved brand has partnered with the ACLU to give Americans a simple…
Spotify Makes Its Efforts to Combat Misinformation More Public
This week, Spotify is making it clearer to users how it tackles misinformation by outlining its content actions, the existing guidelines that have already been in use by the platform to limit misinformation. In late January, Spotify chief executive officer Daniel Ek announced that Platform Rules–a policy framework for creators to use as a guide…
Creators Can’t Count on Brands to Stick With Them Through Pregnancy
Stephanie Liu Hjelmeseth spent more than half a decade building her brand as a style blogger and was finally working with a slate of coveted fashion and tourism brands. She was worried that another lifelong dream, being a mother, might derail her momentum. “I was at this very great point in my career,” Liu Hjelmeseth,…
Future Plc. Debuts TechRadar Gaming to Meet Rising Demand
The UK-based media company Future plc. announced Wednesday the official launch of a new title, called TechRadar Gaming (TRG), that aims to transform consumer interest in gaming into robust affiliate and advertising revenue. While enthusiasm for video games has grown steadily for years, the pandemic rapidly accelerated user adoption, said editor in chief Julian Benson,…
Daily Mail Boosts Its Cookieless Ad Business With A Probabilistic ID Solution
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Publishers: Stop Waiting For Tech To Save You
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Erik Requidan, founder and CEO at Media Tradecraft. There is a ton of fear and hysteria right now on both the buy side and the sell side, as the death of the third-party cookie… Continue reading »
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DoubleVerify Snags First Outside MRC Cred On YouTube; Will The Household Become Programmatic’s Atomic Unit?
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. I See You … Tube DoubleVerify has gained MRC accreditation as a third-party measurement provider of viewability reporting on YouTube. Specifically, the seal covers DoubleVerify’s access to YouTube site and in-app page-level information via Ads Data Hub, the cloud service that houses Google’s… Continue reading »
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