Month: April 2022

These days, marketers and agencies using self-serve tools to buy and trade media are under a lot of pressure to deliver incredible results on smaller and smaller budgets. Manual optimization only compounds those difficulties–it takes forever, it is inconsistent and it is not scalable. However, with deep learning, marketers can free themselves from most of…

Cannabis-loving revelers haven’t traditionally been known for their restraint on April 20. So could it follow that marketers have taken a similar no-holds-barred approach to the revered weed holiday, perhaps overstating its importance on the cannabis calendar as the Super Bowl, July Fourth, New Year’s Eve and Black Friday of ganja all rolled into one?…

4200%. That’s the percentage of ROI that email marketing can generate. Many resources cite the benefits of email marketing for businesses. It’s a promising approach, potentially ranking among the next major performance marketing trends. But still, email marketing is a largely unexplored area in performance-based marketing. Performance marketing differs from traditional marketing based on its…

Armstrong, who joined Initiative as U.S. president in 2017 from president of BPN, was named global CEO last year.

If you were watching the first round of the NBA Playoffs, chances are you caught an impressive display of ball control–during a commercial break. That’s because underwear and apparel brand Hanes debuted “Stay Cooool. Stay Supported,” a campaign introducing its X-Temp Total Support Pouch product line, which boasts cooling fabric and breathable mesh panels. The…

Apple’s privacy changes caused the ground to shift underfoot at Meta. But growth marketing agency Tuff says it didn’t see a single client pull back on either Facebook or Instagram after the release of Apple’s AppTrackingTransparency (ATT) framework last year. When Tuff saw these changes start to happen, it immediately prepared for conversations with partners… Continue reading »

The post Outmaneuvering The Facebook Signal Crash, With Tuff CEO Ellen Jantsch appeared first on AdExchanger.

TV networks have been gradually transitioning many shows to earlier season-enders, which has affected TV show marketing. Also affecting on-air promotion is that more next-day streaming of many
scripted TV shows is available.