Month: April 2022

With the NBA Playoffs underway, the NBA and Google Pixel — the official fan phone of the NBA — have launched The NBA and Google Pixel Arena, a virtual space based on live in-game action where fans
can create, play, share and celebrate their 2022 NBA Playoffs skills.

Roku wants in on the clean room conversation. The streaming TV platform announced its proprietary clean room offering on Tuesday, with agency partners including Omnicom Media Group, Horizon Media and dentsu. The product was built on Snowflake’s media and ad tech cloud data infrastructure. The timing is no coincidence. Roku is introducing its clean room… Continue reading »

The post Not To Be Left Out, Roku Announces Its Clean Room Service In Time For The Upfronts appeared first on AdExchanger.

Language has become a weapon of resistance for Ukrainians since Russia invaded their country in February. For example, more bilingual Ukrainians are switching to their mother tongue instead of speaking Russian as their primary language, while some Ukrainian citizens and media outlets have stopped capitalizing the words “Russia” and “Putin” to show they no longer…

To mark Earth Day April 22, Meta released a number of new features across Instagram, Messenger and Facebook. Instagram users in over 30 countries can now create fundraisers through Instagram Reels. Users can choose from 1.5 million nonprofits, with Meta covering all donation processing fees. All donations raised through fundraisers go directly to a user’s…

The agency said it plans to utilize “two to three” alternate currencies as part of deals with Paramount, NBCUniversal, Warner Bros. Discovery, AMC Networks and Allen Media Group.

The agency said it plans to utilize “two to three” alternate currencies as part of deals with Paramount, NBCUniversal, Warner Bros. Discovery, AMC Networks and Allen Media Group.

The still-young premium streaming video industry continues to count on free months-long promotions as a major piece of its overall subscriber claims.

Kahn, who was managing editor, becomes the 13th top editor since the paper launched in 1851.

On Tuesday, VideoAmp announced its acquisition of Elsy, an analytics platform founded in 2015 that helps advertisers optimize their media investments tied to business outcomes. The idea is to address VideoAmp clients’ biggest campaign planning hurdles: Automation and forecasting business outcomes.

The post VideoAmp Acquires Elsy To Automate TV Measurement appeared first on AdExchanger.

When it comes to streaming services, retaining current subscribers is becoming just as urgent as recruiting new users. Fandom, the online home of in-depth discussions on all things pop culture, gaming, TV and film, aims to answer that question with its State of Streaming report. The global survey of 5,500 users is the platform’s second…