Month: April 2022

In 2018, Harvard Business Review called Asian Americans the “forgotten minority” when it came to in-depth conversations about inclusion in leadership, noting that many diversity reports from top Silicon Valley companies either lumped them with larger groups or failed to address them at all. When they were present in reports, the data confirmed that they…

I write to correct several mischaracterizations in the recent commentary entitled, MPA Absorbed By A Newspaper Association: Big News, But Not Surprising.

A morphing of three international companies, DigitalReef announced on Tuesday it’s acquiring connected TV platform Column6 to extend its mobile strategy into CTV in the Latin American region. Mobile devices are currently the “first screen” in LATAM when it comes to media consumption, but as CTV ad spend explodes, that’s expected to change – and quickly.

The post Why Breaking Into Latin American CTV Starts With Mobile appeared first on AdExchanger.

Le Truc, the creative model founded last year that brings together over 600 creatives, producers and creative strategists from Publicis agencies into one collaborative space in New York, has made three leadership hires. Marcos Kotlhar joins as partner, chief creative officer, Megan Bundy becomes managing director and Ryan Chong takes on the lead of production…

As the industry shifts away from traditional measurement, Horizon Media plans to transact up to 15% of its upfront investments with alternative currencies. The decision comes from the results of a 2021 request for information (RFI) centered around validating vendors, sources and solutions in the currency space. The company will make deals using two to…

In a first, Netflix is expanding its free member benefits with a mobile game and tied-in TV series from the same franchise.

For ordinary people, the only audience measurement they can understand is basically how many people watched the damned thing.

For years, double-digit TV upfront price inflation has been common as pre-COVID handshakes. But what about surging consumer price inflation? No sign yet.

Moxi and other delivery-focused assistants have become even more critical as the Covid-19 pandemic has pushed health care workers to their limits.