Month: April 2022

Like most Barbie accessories, the iconic doll’s DreamCamper features everything a child could want, from a pool slide to bumper stickers and puppies. Alas, it’s only big enough to accommodate Barbie’s 11.5-inch frame. Until now, that is. In a three-way promotion from Barbie, peer-to-peer RV marketplace RVshare and experiential toy retailer Camp, the DreamCamper is…

Nearly a year after Meta announced its plans to pursue auditory products, the company appears to be easing up on audio. Top line A Facebook source told Bloomberg the company is diverting its focus from audio formats and instead homing in on online shopping and events. Facebook teased an audio format of its stories called…

Mediahub’s global leader, John Moore, hasn’t defended a piece of business in years. By the time accounts get to review, there’s usually no point. Moore bases his decision on what he knows to be true: Incumbents rarely succeed in reviews. “Any good CEO of an agency needs to understand that there are red flags and…

A luxury brand dubbed “the Coco Chanel of cannabis” has borrowed from one of the most famous women-centered ad campaigns in history to make a splash on April 20, the Black Friday of weed. Flower by Edie Parker launched its largest marketing effort to date under the tagline, “Weed’s Come a Long Way, Baby,” putting…

This is the third time in four years that a spring professional football league has attempted to be launched. The USFL says the game, with streaming viewing added, totaled an estimated 3.0 million
viewers.

“Fans want an end-to-end experience, from the actual event itself to digital content afterwards,” says Jonnie Cahill.