“Facebook’s efforts to buy or bury nascent competitors continue to harm consumers, and the district court erred in dismissing the complaint.”
Meta Asks Appeals Court To Intervene In Metrics Fight
Facebook wants appellate court to scrap class-action over allegedly inflated estimates about campaigns’ potential reach.
New Benjamin Moore Ads Show That Attempts to Match Shades With Other Brands Are Futile
Choosing a color palette for your home isn’t a decision many make lightly. Color theory has suggested that this choice could be even more important than one might think, with studies supporting a link between mental wellness and the colors one surrounds themselves with. Tapping into the need for balance when it comes to the…
Brave Commerce: How Church & Dwight Unified Sales and Marketing
Sometimes, the job you want doesn’t exist yet. Or the role you’re looking to fill needs a little tweaking. So, you make it your own. On this episode of Brave Commerce, Church & Dwight’s chief digital growth officer Surabhi Pokhriyal joins hosts Rachel Tipograph and Sarah Hofstetter for a second time alongside CMO Barry Bruno….
MRC Revokes Accreditation For Triton Digital’s Webcast Metrics
The MRC said Triton chose to withdraw for its accreditation process, but did not explain why.
Adweek Podcast: Is TV at a Tipping Point?
The world of viewer metrics is in disarray. Networks are on the lookout for new sources of content. Audiences are more fragmented than ever. It’s among all this uncertainty that the 2022 upfronts are set to begin. On this week’s episode of Yeah, That’s Probably an Ad, Adweek TV editor Jason Lynch joins Shannon Miller…
When Process Eats Methodology For Breakfast
I’m channeling legendary management consultant Peter Drucker to explain how the inertia of ad industry culture is operating against its own best strategic interests.
Twitch: How to Hide a Recommended Channel
As users browse the Twitch mobile application, they may see live channels that Twitch has recommended for them. These recommended channels can appear in multiple areas throughout the Twitch app. If you come across a recommended channel you’re not interested in, our guide will show you how to hide it from your view. Note: These…
Noodle & Company On Its Growing Appetite For Loyalty Program Data
Imagine starting as VP of marketing for a restaurant chain on the same day restaurants were forced to shut down at the start of the pandemic. Andrew Hagen knows what that’s like. He joined Noodle & Company, a quick-serve noodle restaurant chain based in Colorado, as VP of marketing two years ago – the very same… Continue reading »
The post Noodle & Company On Its Growing Appetite For Loyalty Program Data appeared first on AdExchanger.
Aha Sparkling Water Seeks to Maintain Momentum With New Ad Campaign
About a year after debuting its first major ad campaign, Coca-Cola’s Aha sparkling water is back with a similar marketing effort. Just more of it. In one commercial starring actors Maya Erskine and Anna Konkle, and another featuring Jenny Slate and Ben Schwartz, the comedic duos exchange quips while inserting the phrase “aha” into multiple…