Game publishers helped develop a solution that combines television-scale reach via CTV inventory, with digital’s trackability.
Pearls Before Swine by Stephan Pastis for Fri, 15 Apr 2022
Together, Brands and Nonprofits Put Purpose Into Action
Take a trip down memory lane with me, when not too long ago, brands owned themselves. Taglines communicated tangible value, consumers bought products and services–and that was that. Purpose-driven marketing has its moment Enter social media, Gen Z and brand purpose as forces for collective good. Brands shift from belonging to themselves to belonging to…
Brands That Align Message and Messenger Build an Authentic Voice
There is no doubt that consumers are looking for brands to lead the way when it comes to social causes: 71% of consumers report they believe it’s important that businesses take a stance on social movements, and 75% are likely to start shopping somewhere that supports issues they agree with, according to a study by…
The Rise of Brand-New Secondhand EVs
The global chip shortage has triggered a surge in demand for prized, pricey used electric vehicles. It’s only just beginning.
MPA Absorbed By A Newspaper Association: Big News, But Not Surprising
It’s just one more addition to a long list of organizations associated with the magazine biz that have experienced a slow and bumpy decline in the last decade or so.
FTC Chair Suggests New Limits On Data Collection
“I am concerned that present market realities may render the ‘notice and consent’ paradigm outdated and insufficient,” FTC Chair Lina Khan said this week.
As States Target LGBTQ Rights, Activists Say Brand Silence = Violence
During the first three months of 2022, 39 states introduced more than 220 bills that targeted transgender people, curtailed discussing LGBTQ topics in schools, and even sought to roll back social and family services available to the community. Amid that much noise, anything other than a committed rebuttal can sound like silence. The Walt Disney…
Marketing Morsels: Dunkable Dinners, Recycling Hawkers, Dremel DIY and More
Welcome to Marketing Morsels, a menu of delightful news items from the past week. Enjoy the assortment! Morsel #1: Popeyes and Uber Eats dunk on the NBA Playoffs Following Dunkaroos’ March Madness dunking stunt, Popeyes and Uber Eats are bringing the same energy to the playoffs with the Most Dunkable Meal. The meal, which in…
Getting Children’s Privacy Right Requires Opening Your Eyes
Data privacy is a hot topic, but children’s privacy is often kept on the backburner. Compliance with child data protection laws is hard to get right because it involves determining the exact age of your audience – and playing by different rules accordingly. Staying on the right side of COPPA isn’t easy.
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