El Pollo Loco’s Andy Rehbun on Creating Cultural Moments

He went from cars to cheeseburgers to chicken. Newly appointed CMO of El Pollo Loco Andy Rehbun shares his career journey from formative marketing years at Ford to piloting McDonald’s first mobile app to now, leading the chicken restaurant’s expansion into new geographic (and product) territories. Enter the birria. Rehbun shares how his team is…

New York Times Advertising, Seed Health and The Clear Cut among 2022 Future Leader Awards winners

Digiday Media is excited to announce the 2022 Future Leader Awards winners. Representing brands, agencies, retailers and publishers, this year’s winners are leading their organizations into the future through their visionary leadership while also ensuring their impact is felt beyond the bottom line. This year’s winners demonstrate that a true leader takes many forms, from implementing policies and peer groups to leveraging their expertise toward initiatives that benefit their communities and society.

Rachel Goldstein, head of industry, technology, at New York Times Advertising, has led the charge in establishing cutting-edge partnerships that have had a significant impact on the Times. These include a collaboration with Google Cloud that helped digitize more than 100 years of photo archives, making them more accessible and protecting their history. Goldstein has also envisioned ways for her team to apply its work beyond business, like an initiative with Verizon Innovative Learning that provided under-resourced students with free access to the Times website. This innovative vision has earned her the title of Digiday Future Leader in the Publisher category.

Another winner, Raja Dhir, co-founder and co-CEO at Seed Health, is led by his belief in bacteria’s potential to improve our bodies and the planet’s health. With his scientific expertise, Dhir has led Seed through clinical trials, funding rounds, and massive growth while keeping the greater good of people and the planet in mind. Aside from the consumer health aspect of the company, Dhir is spearheading research into probiotics’ potential to support threatened ecosystems under its SeedLabs arm, and he led the way in making the company completely carbon neutral. His work has earned him the title of Modern Retail Future Leader in the Established Retailer category.

The winner of Glossy Future Leader in the Fashion category has also been driven by goals far beyond just business. After getting requests for bespoke diamond rings through her educational blog, Olivia Landau started The Clear Cut, teaching others how to shop for diamonds. She’s led her company to massive growth by combining a luxury experience with scalable, tech-enabled human expertise. Furthermore, her team of female gemologists is injecting some much-needed diversity and innovation into a largely out-of-date industry.    

Check out the guide below to learn more about all of this year’s winners, including their accomplishments and some insight into why they’ve been selected. You can also download the complete guide here

The post New York Times Advertising, Seed Health and The Clear Cut among 2022 Future Leader Awards winners appeared first on Digiday.

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Michael Bublé Reunites With ‘Frenemy’ Bubly for Feel-Good Campaign

Canadian crooner Michael Bubl? has been happily mixing it up with Bubly for years now, starting with a Super Bowl ad in 2019. In fact, the commercials built on the running gag of Bubl? mispronouncing the brand and insisting it was named after him have become cheeky fan favorites. But a campaign debuting today for…