Month: April 2022

We all have those TV shows we watched growing up that taught us great core values like dealing with conflict and sharing with others. More than ever, we are reaching for comforting shows like that to help us escape from everything that’s currently going on in the world. Showrunner and executive producer Jeff Valdez of…

The Houston Astros may have lost the 2021 World Series to the Atlanta Braves, but they are kicking off 2022 with another feather in their baseball caps as the first Major League Baseball team to feature Amazon’s cashierless technology in their stadium. Two stores at Houston’s Minute Maid Park now boast the technology to sell…

For almost two months, the world has been growing in admiration for Ukraine as it has taken on the aggression of the Russian invasion and against the odds, stood firm. And the country has made sure that the watching world has not forgotten it either. Now, through a campaign set to run across 15 countries…

A majority of editors voiced support to end such donations, arguing that the Bitcoin and Ethereum networks consume too much energy.

You hear them loudly this time of year. They yell at you. They sling mud. They annoy. And many of them turn people off. They’re political ads, and they’re difficult to ignore. But a relatively new agency is trying to change how people think about political advertising, adding doses of performance and theatrics gleaned from…

Twitter’s board has to accept Musk’s $41 billion offer or make a counterattack.

Roughly three years ago, dairy and food manufacturer Land O’Lakes tested a customer data platform (CDP) to help with site optimization. People who visited pages about horse management, for example, or how to set up a home chicken coop, were targeted with relevant ads. Land O’Lakes sells farm feed and equipment, not just products you… Continue reading »

The post Land O’Lakes Is Feeding Its Personalization Program With A CDP And Smarter Analytics appeared first on AdExchanger.

Now that the WarnerMedia-Discovery deal has closed, two top streaming apps will be under its roof: HBO Max and Discovery+. Eventually, the two apps will be combined. We’d mention a third app, except the early intel about CNN+ is not great. Three weeks in, the $300 million app (in terms of production and marketing costs)… Continue reading »

The post The Big Story: Concentrated CTV Supply appeared first on AdExchanger.

“Alternative currency is not just a question of research and methodology. It’s about operationalizing it.”

As societal viewpoints evolve and change, people find themselves confused about what is seen as right or wrong behavior as parents, partners, bosses and friends all try to understand each other’s expectations. This cultural confusion is something that Burger King will continue to explore as it promotes its plant-based menu items including additions such as…