Month: April 2022

Liquid Death makes no apology for its provocative marketing–in fact, the brand runs headlong into eyebrow-raising territory on the reg, drawing blood from Tony Hawk, hexing its own water and cozying up to cannibalistic themes to name just a few recent stunts. And on the heels of dropping a Super Bowl regional ad so controversial…

As the FTC is deadlocked awaiting its tiebreaker appointee, both Democrat-appointed FTC commissioner Lina Khan and Republican FTC Commissioner Noah Phillips spoke at the International Association of Privacy Professionals’ (IAPP) Global Privacy Summit. With two Republicans and two Democrats, many issues face a 2-2 stalemate – particularly when it comes to data privacy and what… Continue reading »

The post The FTC’s Lina Khan And Noah Phillips Discuss The Data Privacy Stalemate, Including The ‘Surveillance Advertising’ Debate appeared first on AdExchanger.

For a couple of years now, Twitter users have been pointing out something odd about Guitar Center’s logo. The crux of the discussion: The guitar, which has a slight gap between its body and neck, is meant to represent the letter “G.” Some consider it a stretch: I just feel like we’re being really generous…

Colombia is one of seventeen countries in the world considered to be megadiverse, with the vast majority of the Earth’s species or plant life residing within these spaces. Sporting the second highest level of biodiversity in the world makes for a number of explosive flavor combinations in Colombian food and drink, many of which are…

With mobile device IDs falling by the wayside, it’s harder than ever to monetize in-app ad inventory. The app-based phone service TextNow, which offers free calls and texting subsidized by ads, is especially vulnerable to the ongoing deprecation of mobile device IDs. The company monetizes its offering on any internet-connected device through the use of… Continue reading »

The post How Free Phone Service App TextNow Turned To Alternative IDs After ATT appeared first on AdExchanger.

The influencer marketing space has radically changed over the past two years. Before 2020, influencers represented a small share of many companies’ partner marketing efforts. Then, when the Covid-19 pandemic hit and knowledge workers shifted to remote work, some brands found it difficult to create their own content. At the same time, emerging influencer platforms…

DuckDuckGo may have begun as a private search engine, but on Tuesday it debuted a web browser to run on Macs, now in Beta, with Windows coming soon.