Month: April 2022

Companies that participate in the collection and sale of location data describe their practices in confusing language, bury disclosures in lengthy privacy policies, or falsely represent that location
information is “anonymous,” advocates say in a new FTC petition.

Effectv has struck a deal with Comscore for its local TV measurement product, to be a “new form of currency” for Comcast’s local cable TV ad deals. Effectv will use Comscore’s audience
impression-based measurement product for local advertising clients.

OMG’s new private marketplace went live April 8 and includes inventory from retail vendors/networks such as Cooler Screens, GSTV, Grocery TV, Lightbox, and others.

Outbrain’s Paul Knegten spoke about the future of advertising and what Outbrain is doing for journalism and newsrooms with “Search & Performance Marketing Daily.”

In the age of declining linear TV ratings, TV One and sister channel Cleo TV are doing something radically different: they’re growing. On Wednesday afternoon, the Black-owned TV One Networks held a virtual upfront event for marketers with Michelle Rice, president of TV One and Cleo TV, championing audience increases across channels. “After two years…

TikTok is now testing a way for people to identify comments that they believe to be irrelevant or inappropriate, with the goal of adding that community feedback to the range of other factors it uses to keep its comment section relevant and ensure that it is a place for genuine engagement. Only the person who…

Family-friendly network FETV first launched in 2013, but in 2022 the company is making its strongest pitch to advertisers yet. The company entered the general marketplace in 2020, and during its upfront presentation in New York on Wednesday, FETV told marketers it just closed deals that will bring the network to 11 million new homes….

San Francisco-based agency Eleven continues to add power to its ranks. Recently, the creative firm named industry influencer and 3% Conference founder Kat Gordon its creative entrepreneur in residence. Now, Eleven is bringing on three new executives, naming Kristina Jenkins as chief strategy officer, Juliette Geraghty as executive creative director and Andrea Ogunbadejo as head…

What’s your plan B for when you burn dinner? Well, the world’s largest fast-food chain McDonald’s hopes to make itself an automatic default as just that with a newly developed smoke alarm that places an order to the closest McDonald’s restaurant whenever it senses that the owner’s food has been reduced to charcoal. The McDelivery…