Twitch: How to Turn Off Animated Emotes in Chat

By default, when Twitch users send animated emotes in chats, the animation will play for other viewers to see. However, users have the option to turn off animated emotes if they’d prefer. Our guide will show you how to turn off animated emotes in chat from within the Twitch mobile application. Note: These screenshots were…

Pinterest Rolls Out Extension for Ecommerce Platform WooCommerce

Pinterest released a new extension that enables merchants on ecommerce platform WooCommerce to convert their product catalogs into shoppable Product Pins. Once a merchant installs the extension, their entire product catalog will be uploaded to the Pinterest platform, with their shoppable Product Pins appearing in Pinners’ feeds. The extension also tracks when users interact with…

Global Marketers, Don’t Let Your Marketing Get Lost In Translation

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jason Johnson, CMO of Cupid Media. Globalization was once a pinnacle of business performance that only the largest, most powerful corporations could achieve. But now, thanks to the internet andContinue reading »

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Nielsen, YouTube Add Co-Viewing Metric to Connected TV Measurement Partnership

As the industry continues to try and solve the increasingly complicated measurement problem, YouTube and Nielsen have partnered to add co-viewing metrics to account for multiple viewers watching YouTube TV on connected TV. “We really feel a responsibility to bring the best of digital capabilities to connected TVs to address the pain points that we’re…

Droga5 London Names Shelley Smoler as Chief Creative Officer

Accenture Interactive creative agency Droga5 London has named executive creative director Shelley Smoler as its new executive creative officer (CCO) taking over from the outgoing David Kolbusz. Smoler, who has been with the agency since 2017, will step up to lead the agency’s creative department when Kolbusz leaves in mid-May for a new role outside…

IAB Tech Lab Updates Ads.txt To Help Buyers Determine Owner, Manager Of Inventory

The update, open for public comment through May 31, 2022, includes two new items for publishers. The values — ownerdomain and managerdomain — aim to help to provide greater insight into seller
relationships through sellers.json, as well as further strengthening ads.txt as a tool to reduce fraud in buying and selling of advertisements on websites, mobile apps and connected TV.

Amazon’s IMDb TV AVOD Streamer Rebrands as Amazon Freevee

The rumors are true: IMDb TV is getting a makeover. Amazon’s ad-supported video on demand (AVOD) streaming service will rebrand as Amazon Freevee, starting on April 27. The name change had been rumored for months, with execs previously hinting at an upcoming rebrand. “Over the past two years, we have seen tremendous growth for our…

Clubhouse Begins Rolling Out Dark Mode

Clubhouse introduced two new features this week: dark mode and games. Dark Mode, which will begin rolling out Thursday (April 14), gives users the option of “light, but not too light, text on a velvety dark background.” Users can activate it through the application’s settings and choose from Always Dark Mode or User Device Settings,…

Architect Turned CEO on Building Next Gen Social Status in the Metaverse

From designing large-scale architectural projects for Frank Gehry to leading creative and design strategy for luxury fashion brands’ premium VR experiences, FlickPlay founder Pierina Merino has focused her entire ccareer on pushing the boundaries of what’s possible. Here, Pierina shares her perspectives on the blurring lines between online and offline and how she built her…