The ARF Audiencexsicence conference opened by putting “impressions” on a nebulous note, but didn’t resolve whether “attention” should replace it as currency.
iHeartMedia is Tripling its Branded Podcast Content
Marketers are finding new ways to connect with listeners in audio. One option growing in popularity, particularly with media company iHeartMedia, is branded podcasts. iHeartMedia hopes to grow the output of its branded content podcast studio–which launched in 2018 and now has about a dozen staffers–from 10 branded podcast shows to 30 by the end…
CBS’ ‘Masters,’ With Tiger Woods, Returns To High Pre-Pandemic Viewing Levels
The final round of “The Masters” with Tiger Woods scored 10.2 million Nielsen-measured viewers — the highest-rated golf event since 2019, when Woods won “The Masters” for the fifth time.
The Knot Worldwide Gears up for Wedding Season With Hiring of CMO Jenny Lewis
The wedding industry was severely impacted by the COVID-19 pandemic in 2020. Nearly half of couples (47%) postponed their wedding reception to a new date according to The Knot, the 25-year-old media, commerce and technology platform that is all things weddings. Now, the industry is booming. 94% of weddings planned for 2021 successfully took place…
Bankrate Debuts $$$$ They Didn’t Teach You on YouTube
Consumer finance platform Bankrate will debut its first ever original series on YouTube Wednesday, $$$$ They Didn’t Teach You. The series was created in partnership with Team Whistle’s Magnet social content agency, and it will be made up of six episodes, each featuring a well-known influencer discussing their personal story of achieving financial literacy after…
How DDB’s New Global CCO for McDonald’s, Luis Miguel Messianu, Wants to Make Its Marketing Braver
McDonald’s last won advertiser of the year at Cannes in 2014. As DDB’s new global CCO for the client, Luis Miguel Messianu has a lofty–but clear–goal: win the honor again by 2025. Messianu acknowledged awards aren’t what matter most–effective creative does–but taking that top honor would signify the direction he and global CMO Morgan Flatley…
How Prime Video Used 500 Drones For a Crowd to Perform Karaoke in Rome
Streaming services are becoming well known for launching their European content through stunts that generate press and word of mouth–and Amazon’s Prime Video has begun to get in on the act, using 500 drones to create a karaoke show over Rome this month. The stunt, devised by Ogilvy Italy, was performed to promote the platforms’…
Pearls Before Swine by Stephan Pastis for Wed, 13 Apr 2022
Meta Is Prioritizing Reels, but Advertisers Aren’t Biting
Meta has made it clear it’s prioritizing its short-form TikTok competitor, Reels. Yet, so far, advertisers are not committing with such vigor. In Meta’s fourth-quarter earnings call, CEO Mark Zuckerberg said Reels is one of the company’s investment priorities, emphasizing that the short videos will transform Facebook and Instagram and help the company grow. But,…
Yelp Adds Eco-Friendly Business Attributes
Business directory and crowdsourced review forum Yelp teamed up with the Plastic Pollution Coalition on new searchable business attributes that will enable consumers using the Yelp platform to discover and connect with eco-friendly businesses, as well as support those that have adopted sustainable business practices. New eco-friendly attributes will be highlighted on Yelp search results…