TikTok and ATTN: renewed the content partnership they entered into last April, under which the media company that bridges entertainment with topical issues was handed the keys to the @TikTokForGood account. ATTN: has been responsible for all of the channel’s creative, production and strategy over the past year, and its efforts helped boost the follower…
Cookieless Inventory: Today’s Incremental Revenue, Tomorrow’s Standard
For as long as people have browsed the Internet, advances in ad tech have made it easier for advertisers to reach their intended audience with ads. But that unfettered growth in targeting and data collection ultimately led to this point in time where privacy advocates and governments are clawing that capability back. Facebook’s recent less-than-stellar…
Twitter Launches Hashmoji Ahead of Burna Boy Selling Out Madison Square Garden
In light of afrobeat artist Burna Boy making history today as the first Nigerian to headline and sell out Madison Square Garden, Twitter has unveiled the #AfricaToTheWorld hashmoji to spotlight African influencers and voices who impact their community. Like Burna, Twitter is highlighting Africans who are their community’s “firsts” and how they’ve made a mark…
TikTok Adds Third-Party Cookies To Its Pixel – And Tries To Eat Facebook’s Lunch
TikTok has become accustomed to Facebook and Instagram stealing its cool new features and video formats. So, it’s a refreshing change to see TikTok pilfer one of Meta’s innovations. Starting Thursday, TikTok launched the ability to add first-party cookies to its site conversion pixel, which allow advertisers to track site activity and attribute ads across… Continue reading »
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Dilbert by Scott Adams for Thu, 28 Apr 2022
Magnolia Network Rolls Out Prestige Spots in Ad Model Shift
Apple TV+’s Severance, AMC’s Better Call Saul and … a Scotts Miracle-Gro ad? In the age of prestige TV, Magnolia Network is trying something different: creating its own version of prestige advertising. “Targeting is one thing, but having people believe and listen to you … is a whole other thing,” Greg Regis, evp of ad…
Magnolia Bakery’s CMO on Maintaining Familiarity While Evolving the Brand
Before making the move to brand-side with Chobani, Eddie Revis spent a decade doing just about everything in the agency world. This has contributed meaningfully to his success: “I jumped at opportunities that benefitted my toolkit. I moved from media to design strategy and design thinking. The most deadly marketers have spent time on the…
A New Profile Series Honors AAPI Creative Talent Across Marketing
Non-profit organization Asians in Advertising has quickly established itself as a prominent advocate for the advancement of Asian American and Pacific Islander (AAPI) professionals in the marketing industry. Now it’s teaming up with Adweek to honor its creative community for AAPI Heritage Month. Beginning May 1, Adweek will host the AAPI Creative Spotlight series, a…
Pixy Dust: Snap Introduces a Flying Camera at Its Snap Partner Summit
A flying camera named Pixy was the star of the annual Snap Partner Summit Thursday, and this year’s theme is Back to Reality. Snap described Pixy as a pocket-sized camera that operates without controllers or complicated setup, floating a few feet above a person’s head and capturing photos and videos, which are then downloaded to…
Snap Doubles Down on Augmented Reality Try-On With a Host of New Shopping Features
Retailers have been increasingly turning to augmented reality as a way for consumers to try on products remotely, especially as the pandemic has made the prospect of visiting a physical fitting room potentially dicier at times. Much of these efforts have focused on categories like makeup, shoes and sunglasses, where this technology is somewhat easier…