Month: April 2022

Snap Inc. unveiled a new format for its Discover premium content platform, Dynamic Stories. Dynamic Stories taps Snap publisher partners’ RSS feeds and automatically creates Stories from the content they are creating on the web, updating in real-time, which gives Snapchatters access to news content as it breaks. Snap said the new feature gives publishers…

By Jackie Lee, head of publishers and media industry at Similarweb The free and open internet as we know it is not free at all: Someone somewhere is footing the bill so publishers can fund the creation of that “free” content. Publishers used to do that with high-margin print and linear TV ads before those… Continue reading »

The post Goodbye, Silver Bullet – Hello, Golden Balance: Preparing Publishing for a Cookieless Future appeared first on AdExchanger.

Retail media, which has been even more siloed from data-driven advertising than other old-school channels like radio or out-of-home, is surging into the world of programmatic and online advertising. Case in point: The IAB’s Annual Leadership Meeting, which is an annual benchmark of data-driven advertising’s growth trajectory. As social media marketing grew, direct-to-consumer brands became… Continue reading »

The post AdExchanger Talks: Retail Media Is Back And Ready For Business, With Kroger SVP Cara Pratt appeared first on AdExchanger.

In today’s inaugural episode of The Speed of Culture, a part of the Adweek Podcast Network, Suzy founder and CEO Matt Britton talks with Sofia Hernandez about her own personal journey and how that factors into the global phenomenon that is TikTok. Sofia shares why her love of people and mentorship is the very foundation…

Twitter said Tuesday that it acquired mobile push notification platform OpenBack, and its team will join the social network’s Bluebird product team to focus on its notifications product. Terms of the transaction were not disclosed, but Twitter said OpenBack will wind down its existing business as the team brings its “expertise and core competencies” to…

TikTok said Tuesday that its Effect House beta is now open to all effect creators on its platform. The early beta of Effect House resulted in more than 450 effect creators publishing effects on the platform, inspiring the creation of over 1.5 billion videos that were viewed more than 600 billion times globally. TikTok explained…

We are excited to announce the launch of the Adweek Podcast Network, the first-ever podcast network for advertising and marketing professionals, brand enthusiasts and anyone curious about what the heck that ad they saw was about. The Adweek Podcast Network will initially feature 12 shows: five brand-new podcasts, four existing Adweek podcasts and three existing…

Linear TV networks under the new company including TNT, TBS, CNN and now Discovery Channel, HGTV, Food Network, and Investigation Discovery, now comprise an estimated 49% of company revenue,
MoffettNathanson Research says, looking at the companies’ combined 2021 financial data.