Month: April 2022

Meta began testing two new ways for creators to monetize their presence in Horizon Worlds. The company explained in a blog post Monday, “The metaverse–by nature of its not being limited by physical space–will bring a new level of creativity and open up new opportunities for the next generation of creators and businesses to pursue…

The PR person for a beloved brand once pulled me aside and scolded me for a tweet I’d posted on an agency account about our work for them. The issue was the word “created.” “You didn’t create this,” she said, pointing at the house-sized structure we’d conceived of, designed and built for them. “You need…

The housing market has changed rapidly over the last few years, and it’s led to a number of unknowns for potential homeowners. Though modern buyers are faced with a number of challenges along the way, many still find the sense of comfort that can come with owning your own home worth the fight. Leading online…

Brands have fallen in love with flat and simple logos, to go along with pared-down messaging, in hopes of establishing a faster and deeper connection with consumers who are spending increasing amounts of time on smartphones. Trying to hit on those flavors of innovation and quality, Baskin-Robbins is updating its logo with a new simplified…

Three days after Warner Bros. Discovery appointed an ad sales chief, the company now also has a new upfront strategy following Friday’s merger between WarnerMedia and Discovery. The new company will hold its combined upfront on Wednesday morning, May 18 at Madison Square Garden’s Hulu Theater, just five weeks from now. According to the company,…

Twitter sits on top of a queue of demands for new features by users. It can cross off one of those since the social network announced last week that it extended its accessibility capabilities with two new in-application features that will allow users who may be blind or have trouble with vision to understand images…

With Google set to phase out third-party tracking cookies from its Chrome browser by late next year, lead generation marketers will need to find new ways of identifying and reaching their target consumers. Like so many marketers, those in the lead generation space have long relied on this outside behavioral data to identify and reach…