Watch Live: Lael Brainard on Inflation and the Labor Market | WSJ
Workplace Holograms Could Soon Replace the Zoom Conference Call | WSJ
There’s Value in Thinking Different—Here’s to the ‘Crazy Ones’
The value of “different” thinkers–the “crazy ones,” as Apple called them back in the ’90s–has never been greater. While many claim to want innovation, all too often the emphasis is placed on the wrong things–things like school education or experience in the “right” agency for the requisite amount of time. Such qualifications are almost anti-originality;…
Macron, the Establishment’s Savior, Suddenly Looks Vulnerable in the French Election
Sony and Lego Invest $2 Billion in Epic Games to Shape a Metaverse for Kids
Fortnite maker Epic Games is steadily putting together the building blocks of its significant metaverse endeavor, which will focus on reaching younger kids. Sony Group and Kirkbi, which owns 75% of Lego Group, have invested $1 billion each in the gaming studio to advance their efforts to shape metaverse content and advertising. Last week, Lego…
Adweek Podcast: The Red Flags of New Business
On this week’s episode, international editor David Griner and creavity editor Shannon Miller are joined by agencies editor Jameson Fleming and agencies reporter Emmy Liederman to discuss the current state of agencies, the importance of a having a creator strategy in the pitching process and the red flags agencies look for when evaluating new business…
Ladder, the Murder-Obsessed Life Insurance Company, Is Back With a New Ad
Life insurance ads generally have, understandably, tried to avoid reveling in the potential for death. That’s helped challenger brand Ladder carve out its own marketing niche by focusing on creating life insurance so good, “they’re gonna want you dead.” Reviving its iconic legal disclaimer, “But seriously, intentionally killing a policyholder will void all life insurance…
180 Names New Amsterdam Leadership With Eva Rausch and Barbara Bijlard
Creative agency 180 Amsterdam has named Eva Rausch and Barbara Bijlard as joint managing directors, stepping up from joint heads of account management. The promotions into the newly created roles have been made as the agency aims to tackle the 30% growth it has experienced in both its Dutch and international business over the last…
Snapchat Spotlight: How to Tell Snapchat You Don’t Like Certain Content
As users browse Spotlight Snaps in the Snapchat application, they may come across content they’re not interested in. For instance, someone may come across a cooking video when they’re not interested in cooking-related content. When this happens, users have the option to tell Snapchat that they’re not interested in that kind of content. Our guide…