Mega-entrepreneur Elon Musk informed Twitter CEO Parag Agrawal Saturday that he would not be joining the company’s board of directors, and Agrawal shared the news in a tweet late Sunday. Musk filed a Schedule 13G form with the Securities and Exchange Commission March 14, declaring his purchase of 73,486,938 Twitter shares, representing 9.2% of the…
Snapchat Spotlight: How to Tell Snapchat You Don’t Like a Creator
As users browse the Spotlight section in the Snapchat application, they may come across Snaps from creators they’re not interested in. When this happens, users can tell Snapchat they’re not interested in Snaps from that particular user. Our guide will show you how this is done. Note: These screenshots were captured in the Snapchat app…
Out-of-Home Ad Spending Rebounds In 2021, Remains 17% Below 2019’s High
Ranked in order, the top 10 OOH advertisers in 2021 were McDonald’s, Apple, Geico, Amazon, American Express, Coca-Cola, Allstate, Google, Walt Disney Pictures, and HBO.
Buyers Have Many Questions As Warner Bros. Discovery Opens For Business
The $43 billion WarnerMedia-Discovery merger crossed the finish line late Friday afternoon, just under 11 months after the deal was first announced. Now, as the newly-combined company, Warner Bros. Discovery, opens for business, the real work begins. And while marketers now know the makeup of the new leadership team, they still have many questions about…
Forbes Launches ‘Virtual Billionaires’ NFT Collection, Expands Into Metaverse
Today “Forbes” is unveiling its first collection of NFTs: 100 fictional billionaire investors with theoretical portfolios and virtual net worths based on real-time New York Stock Exchange pricing.
Making The Academy Awards More Viewer — And Advertiser — Friendly
As an avid movie fan and reasonably heavy moviegoer (pre-pandemic), I look forward to watching the Academy Awards every year. And every year I find myself asking the same question: “Is it always this
boring?” I invariably find myself answering, “yes” (“The Slap” notwithstanding). And every year I forget the previous year’s telecast and look forward to watching the show all over again. In this
week’s edition, I provide some suggestions for making the Oscars telecast even friendlier to viewers and advertisers alike.
boring?” I invariably find myself answering, “yes” (“The Slap” notwithstanding). And every year I forget the previous year’s telecast and look forward to watching the show all over again. In this
week’s edition, I provide some suggestions for making the Oscars telecast even friendlier to viewers and advertisers alike.
Marketing Movies On TV, In Theaters: ‘Only In Theaters’ Messages On The Rise
Creative for theatrical distributed movies continues to hype up the obvious messaging: A movie showing on a big-screen theater is a major plus for viewers. TV marketers are getting in gear.
Omnicom Forges Live Commerce Partnership With Firework
The partnership will give clients across all Omnicom agencies access to Firework’s enterprise suite of proprietary short-form video and livestreaming technology. Omnicom will also have first-look
access to Firework beta products and research.
access to Firework beta products and research.
Horizon Unveils ‘Polycultural’ Segmentation Platform, Will Use As Part Of Its ‘Pre-Upfront’
The platform was developed by Nielsen and outputs an “equity index score” marketers can utilize to make their media mixes more inclusive.
Comic Relief Co-Founder and Filmmaker Richard Curtis on His Deforestation Campaign
Running across the U.K. is a campaign, which sees a still boxed motorized digger and chainsaws delivered to the door of a highly bemused couple. The aim of this bewildering spot is to teach viewers that their pension funds are linked to deforestation, something they are unlikely to be aware of. Made for Make My…