Absolut Blends the Real Coachella With Metaverse Activation

By now, it’s a familiar headline: Brand Enters the Metaverse. Wendy’s created a virtual restaurant in Meta’s Horizon Worlds. Heineken invented a digital beer in Decentraland. Vans built a pixelated skatepark in Roblox. And so on. The latest entrant is Pernod Ricard’s vodka brand Absolut, which is debuting Absolut.Land in tandem with the return of…

To Survive in Today’s Climate, Agencies Must Zero In On Sustainability

In late 2021, Volkswagen celebrated its Employee Of The Month by awarding him a blue branded ribbon and his very own Instagram feature. The honoree, Woolter Smith, didn’t look much like your typical candidate–he was soft and wooly, his ears protruded from his head at 90-degree angles and he had yet to set up a…

WWE: WrestleMania 38 Outperformed Super Bowl 56 on Social Platforms

Conventional wisdom would dictate that Super Bowl 56 has been the top social sporting event of the first few months of 2022. Conventional wisdom, however, was proven incorrect April 2 and 3. World Wrestling Entertainment said Monday that its WrestleMania 38 event broke several social media records that were set by the Big Game in…

Just Egg Trolls Congressmen for Denying Climate Change and Failing to Protect the Planet

Just Egg, a Silicon Valley-based food tech unicorn, could take a victory lap this spring, joining other plant-based brands in touting their eco-friendly bona fides like water saved, land spared and CO2 averted in making their products. Instead, the startup plans to use Earth Month as a bully pulpit for calling out U.S. elected officials–by…