As more brands seek a better ROAS (return on ad spend), new ad measurement tools are ascending. Case in point, iSpot.tv, which received a $325 million round of funding from Goldman Sachs Asset Management on Wednesday. iSpot.tv is a 10-year-old platform that measures the performance of every ad on television in real time. With the…
Can Prosecutors Refuse to Enforce the Law?
Twitter Q1 2022 Revenue Rises 16% in Its Last Pre-Elon Musk Reporting Period
In what could be one of its final quarters as a publicly traded company, Twitter reported revenue of $1.2 billion for the first three months of 2022, up 16% versus the first quarter of 2021. Twitter said Monday that it officially entered into an agreement to be acquired by an entity wholly owned by mega-entrepreneur…
These Beautifully Animated Ale Ads See a Fox Share His Many Life Experiences
British premium ale brand Old Speckled Hen aims to target 33- to 55-year-old drinkers through a stylish new animated campaign that champions the benefits of being more curious in life. Featuring the brand’s mascot, Henry the Fox, the ads speak to audiences who wish to broaden their horizons with the food and drink they consume,…
From ‘The Social Network’ To ‘The World’s Discovery Engine,’ Why Zuckerberg Really Wants To Be Google
We’re “seeing a major shift in feeds from being almost exclusively curated by your social graph… to now having more of your feed recommended by AI, even if the content wasn’t posted by a friend or
someone you follow.”
someone you follow.”
One Year On, Nearly Half of Users Opt-In to Apple’s ATT Tracking
Apple sent shockwaves through the industry a year ago with the introduction of its App Tracking Transparency (ATT) framework, a mechanism that asks iOS users whether they want to be tracked by apps and have that data used by marketers to target ads. This sent advertisers into a tailspin, concerned there wouldn’t be enough addressable…
Vice Media Tests Software To Automate Order Management
Direct-sold inventory is still big business for publishers. But processing insertion orders and campaign reconciliation between buyers and sellers has been an often tedious and mostly manual process. To reduce the strain on its ad ops staff, Vice Media is testing an integration between the sell-side order management platform Boostr and Prisma, Mediaocean’s digital advertising… Continue reading »
The post Vice Media Tests Software To Automate Order Management appeared first on AdExchanger.
Peacock Q1 Revenues 41% Higher To $472M, Super Bowl, Olympics Boost NBCU Advertising By 60%
NBCU’s Q1 media revenues grew 36% to $6.9 billion — with ad revenue up 60% in the period.
TikTok: How to Clear Your Watch History
TikTok’s Watch History feature allows viewers to see all of the videos they’ve watched on the platform in the past seven days. Users also have the option to clear their watch history whenever they’d like. Our guide will show you how this is done. Note: These screenshots were captured in the TikTok application on iOS….
The Big Story: Ad Tech’s Carbon Footprint And Elon’s Twitter Takeover
In its history, Twitter’s advertising business has experienced a few ups and numerous big downs. But now the platform is being bought by someone who is vocally hostile to advertising and who doesn’t run advertising to promote his own product. We’re talking about Elon Musk, of course, and his $44 billion bid to own Twitter.… Continue reading »
The post The Big Story: Ad Tech’s Carbon Footprint And Elon’s Twitter Takeover appeared first on AdExchanger.