Tito’s Celebrates 25th Anniversary With New Bottle and AR Experience

Founded by sixth-generation Texan Bert “Tito” Beveridge, Tito’s Handmade Vodka is reminding the spirits world how far it’s come in just 25 years–from being distilled in an Austin shack to a fan favorite at music festivals like Austin City Limits. For its quarter-century anniversary, Tito’s announced a year-long celebration that tells its story while showing…

Samsung Galaxy Salutes Gen Z’s Night Owls With an Anthemic Ad About Wellness

Samsung has spent years positioning itself as a company that defies common wisdom and challenges expectations with spots like “Ostrich,” which shows the flightless bird taking to the sky with a pair of VR goggles, and the quirky musical number “I’m Open to That.” Created by Ogilvy, Samsung’s new “Night Owls” ad continues that trend…

Instagram: How to Remove a Website Link From Your Profile

Instagram allows users to add an external website link to their profiles on the photo- and video-sharing platform. If you’ve added a website link to your profile and you now want to remove it, our guide will show you how this is done. Note: These screenshots were captured in the Instagram application on iOS. Step…

AB InBev Teams Up With DDB FTW to Develop Sign Language Interpreter Bots for Deaf Gamers

For the more than 300 million hard of hearing (HoH) gamers worldwide, a lack of accommodation for different forms of communication across gaming platforms can often leave them feeling excluded. Though the industry has been slow to adapt to new features, new technology is supporting greater inclusion. AB InBev’s Pilsen Callao in Peru has teamed…

Twitter Unveils Hashtag-Triggered Emojis for All 30 MLB Clubs

The Major League Baseball season is finally underway after the league’s lockout caused a delay, and Twitter’s hashtag-triggered emojis for all 30 clubs were unlocked, as well. The official hashtags for all 30 MLB teams are: Arizona Diamondbacks: #Dbacks #LosDBacks Atlanta Braves: #ForTheA #PorLaA Baltimore Orioles: #Birdland Boston Red Sox: #DirtyWater #MediasRojas Chicago Cubs: #ItsDifferentHere…

Are Freedom, Courage and Solidarity Your Brand Values? Stand With Ukraine

Editor’s note: As part of our coverage of Russia’s invasion of Ukraine, creative professionals who remain in the country have reached out with their own personal accounts. Anton Dolhov, a brand strategist, shared the following dispatch. This piece has been edited for formatting and clarity. Over the past few years, I have been creating strategies…

For Brands That Join the Conversation, the Pros Outweigh the Cons

Conversations are powerful. They lead to incredible innovation, problem-solving and creativity, and add to the richness of our lives; they can challenge misunderstandings and deceit. Ultimately, conversations can be the antidote to problems when people truly seek to listen, learn and understand. Great things happen when people connect and share ideas. By removing barriers, whether…

Gymshark Celebrates the Boxing Journey of Ryan Garcia in Heartfelt Ad

When it comes to training and competition, having the support of family, friends and teammates may just be the the most vital thing athletes need. For national boxing champion Ryan Garcia and fitness apparel brand Gymshark, it’s absolutely pivotal, especially when you’re making a particularly challenging comeback. In support of Garcia returning to the ring…