Month: April 2022

As spending on digital retail media continues to surge with more brands diversifying their advertising portfolio across an even greater number of channels–brand consistency has never mattered more. As your brand looks to be everywhere (including that final frontier of the metaverse), it gets trickier to make sure it looks, feels and sounds like one…

Britain’s lighthouses might not be an obvious inspiration for a creative initiative, but Hendrick’s Gin has enlisted three to be given a makeover using artistic projections to promote its Neptunia Gin release. Owned by distiller William Grant & Sons, Hendrick’s is a premium gin brand distilled in Scotland with an infusion of cucumber and rose…

Innocence in Danger, an international charity that protects children against violence and abuse, has co-opted Apple’s AirDrop technology to make a clever point about just how easy it is for kids to receive unsolicited lewd pictures via Bluetooth. Drawing on the insight that 86% of French people aged between 12 and 17 are now equipped…

It’s your friendly neighborhood ad platform. At least, that’s the pitch by Nextdoor, a social network of neighborhood residents and businesses, as its advertising business matures. Nextdoor launched a consolidated ad platform called Nextdoor Ads (if you can believe it) on Thursday, which brings self-service tech and new formats and features to all of its… Continue reading »

The post Nextdoor Launches A Consolidated Ad Platform And Expands SMB Features appeared first on AdExchanger.

Twitter allows users to tag other users in the photos they share on the social networking platform. If you’ve been tagged in a photo and you want to remove the tag, our guide will show you how this is done. Note: These screenshots were captured in the Twitter application on iOS. Step 1: Tap the…

Snap Inc. commissioned Neustar for a study of multi-touch attribution covering 10 brands across multiple verticals including consumer packaged goods, entertainment and retail. The company pointed out that many advertisers currently rely on desktop web analytics as their primary guidance, primarily focusing on the last touch or last click before conversions, adding that more than…

In a video distributed to employees, the Publicis Groupe CEO said the prognosis is extremely positive.

Pinterest will ban all misleading climate-related information including content and ads on its platform, with specific guidelines mapping out which content will be banned immediately. The guidelines
cover content that denies the realities of climate change and its impact, false information about contradictory climate-change solutions, misrepresentations of scientific data on climate change, and
content that jeopardizes people’s safety during natural disasters and extreme weather events.

Piper Sandler’s latest survey shows plenty of shifting among teens’ favorite brands, with significant changes in spending, social media preferences and share of wallet.

YouTube allegedly “recommended that users view inflammatory videos created by ISIS, videos which played a key role in recruiting fighters to join ISIS,” the family of Nohemi Gonzalez says in a
petition to the Supreme Court.