The International Fact-Checking Network teamed up with WhatsApp on the “Spread the Facts Grant Program,” which will award direct grant funding to organizations using the Meta-owned messaging application to launch, innovate and scale their efforts to combat misinformation. Up to $800,000 in grant funding will go to as many as 20 recipients, which will be…
Meta Now Requires Developers of New Apps to Confirm Ownership of Existing Android, iOS Apps
Meta implemented a new requirement to help prevent fraud on its platform, requiring developers of newly created Meta applications to disclose their ownership of new Apple App Store or Google Play mobile apps before they can add their new Meta apps to their settings. Software engineer Logan Girard explained in a blog post Thursday that…
Havas Develops App to Help People With Tremors Use Tablets
The Parkinson’s Foundation estimates that 10 million people around the world have Parkinson’s disease, a condition that often causes hand tremors that can make it difficult to use smartphones and tablets. Havas New York and Havas Germany spent two years working to make that technology more accessible through a pro-bono project to develop Staybl, a…
Why Actor Edward Norton Is Sizing Up the TV Ad Measurement Space
TV measurement and analytics company EDO has received an $80 million investment from Shamrock Capital, which also owns Adweek, as part of its efforts to develop an alternative measurement solution for convergent TV. EDO, which was co-founded by actor and filmmaker Edward Norton and economist and entrepreneur Daniel Nadler, measures ads that play across convergent…
Dilbert by Scott Adams for Thu, 07 Apr 2022
SpinLaunch: A Rocket Startup That Wants to Catapult Satellites Into Space | WSJ
The Big Story: Who Will Run The W3C?
The Privacy Sandbox proposals are moving forward in an organization whose governance is in a slow-motion crash and whose leadership is disengaged. The clock is ticking before the W3C, the web’s technical standards body, finds a new backer to replace MIT, which, at the end of the year, will no longer be host and administrator… Continue reading »
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This Is How Twitter’s Edit Button Can Actually Work
The ability to edit tweets is coming—but it’s full of risks. This is how to do it right.
VMLY&R Health’s Fresh C-Suite Wants to Remove the Friction Between Patients and Care
“It’s PR not ER” and “We’re not saving lives” are a few lines that Walt Geer says the ad industry throws around to convince overworked professionals to take a deep breath, get a good night’s sleep and put their jobs in perspective. But when you work in healthcare marketing, there’s really no room for error–you’re…
What Is Your Recession Strategy?
Recessions are bad for economies and bad for most folks. They are especially bad for those who work in the world of advertising.