Month: April 2022

AppLovin and The Trade Desk announced twin news items today. The mobile gaming and advertising giant launched an integration with the Unified ID 2.0 (UID2) product, and The Trade Desk will start buying directly from AppLovin for the first time. The Trade Desk had bought AppLovin inventory before, but via the MoPub exchange. The Trade… Continue reading »

The post AppLovin And The Trade Desk Sign Direct Buying Deal And Unified ID 2.0 Integration appeared first on AdExchanger.

Instagram now allows users to add an external website link to their profiles in the photo- and video-sharing application. This feature is available even for users with personal, rather than professional, accounts. Our guide will show you how to add an external link to your Instagram profile. Note: These screenshots were captured in the Instagram…

With the Discovery-WarnerMedia merger set to cross the finish line as early as Friday, David Zaslav–who will be chairman and CEO of the combined company–has set his leadership team for Warner Bros. Discovery. The team includes expanded roles for JB Perrette, who will lead all streaming efforts at the company, and Kathleen Finch, who will…

The return of Reddit’s r/place April Fools’ stunt was anything but a joke, as the 2022 version saw more than 10.4 million Redditors place over 160 million tiles on what started as a blank canvas, compared with more than 1 million users placing roughly 16 million tiles in 2017. The communal, 1,000-by-1,000-pixel canvas enabled logged-in…

WPP was the incumbent on the assignment. To service the business, Publicis Groupe created PLUS+ by Publicis, a dedicated unit led by Zenith.

For 15 years, the Kardashian family has invited audiences into their homes with reality shows like Keeping Up With the Kardashians. But as the first family of reality TV leaves E! for a new reality series on Hulu, they gave fans an even closer look at some of the most iconic rooms in each of…

Much ado has been made about the surge in pet adoptions as a result of the ongoing Covid-19 pandemic. Purchases of indoor plants, however, have similarly been through the roof, marking the potential for a whole new era for beginner plant-owners. With Earth Day 2022 just around the corner, the visitors bureau of Lexington, Ky.,…

In addition to the survey findings the report, from SCS, offers a short history of the metaverse and how emerging areas like VR and NFTs fit into it as well as how brands can exploit the burgeoning
space.

Unilever, one of the world’s biggest advertisers, no longer has a dedicated chief marketing officer (CMO) role. Since April 2022, its most senior marketer, Conny Braams, has been appointed as its first chief digital and commercial officer to reflect the “blurring lines” between digital marketing and commerce. “It doesn’t mean we’re dropping marketing. It means…