Having been slapped down on the cryptocurrency front, Meta is moving to integrate gaming-like tokens in its platforms, with a Facebook pilot reportedly set to launch in May.
Opening Day: From Blizzards and Budweiser to Crypto and Corona, Baseball’s Partners Throw the First Pitch
After a brief postponement when negotiations between owners and players went into extra innings, Major League Baseball is back at bat. And so are its brand partners. Much has been made about the “death of baseball” the last few years. Even before the pandemic truncated the 2020 season and hobbled the National Pastime in 2021,…
In-Game Ad Startup Gadsme Raises $8 Million After Less Than A Year In Market
Video game ads are the new hot commodity. And ad tech companies that specialize in in-game ad inventory are seeing an infusion of cash. After just 11 months in market, Gadsme announced Wednesday it raised $8 million in seed funding. The investment round was led by Galaxy Interactive, a venture capital firm that specializes in… Continue reading »
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Apparel Retailer PacSun Taps Tinuiti As Paid Media Agency Of Record
The assignment is intended to “reimagine and expand its full-funnel digital footprint,” and will unite “sequential, customer-centric journeys across every digital touchpoint.”
Is Sports Wagering Business Really The Savior Of Sports-Focused TV Networks, Pay TV Services?
Sports betting has been positioned as the savior for much that is missing in live TV programming.
After-Loss Tech Wants to Ease the Logistics of Death
A world of services has appeared to help act as digital death doulas for the bereaved. They show software’s potential—and its limits.
WarnerMedia, IPG Mediabrands Partner for Alternative Measurement Test Ahead of Upfront
WarnerMedia teamed up with IPG Mediabrands to test alternative measurements across the same campaigns, in one of the last announcements the company is expected to make ahead of its imminent merger with Discovery. Top line The partnership is in collaboration with Comscore, iSpot and VideoAmp and is designed to inform WarnerMedia’s strategy when it comes…
How Agencies Are Helping Brands Quit Cookies
Despite industry-wide moves to figure out alternatives to third-party cookies, before Chrome’s 2023 deadline, marketers are not ready to break their cookie addiction, studies show. Agencies are encouraging their clients to quit third-party cookies by helping them build their own first-party data stores–with agency proprietary tools– and partnering with companies that allow permissible access to…
Wieden+Kennedy and TBWAChiatDay Lead COMvergence’s 2021 US Creative New Business Rankings
New business opportunities for U.S. creative agencies accelerated in 2021, as clients held 155 reviews representing $4.8 billion in media spend, compared to 92 reviews in 2020. Despite the significant increase in reviews, agencies outside of the big six holding companies did not cash in all the new business activity, winning just 42.5% of reviews…
Dentsu Quietly Dissolves 360i’s Media Ops: Now Handled By Carat, iPropsect, Dentsu X
Founded in 1988 as a pure-play search agency, 360i ultimately evolved into a full-service creative and media shop by the time it was acquired by Dentsu in 2010.