Month: April 2022

In February, Innocent Drinks had a “misleading” promotion banned by regulators for exaggerating its positive environmental impact. Now, as it launches a campaign entirely focused on sustainability, its CMO wants to collaborate with the wider advertising industry to ensure brands aren’t scared to speak out about green initiatives. Recently promoted from marketing director, the Coca-Cola-owned…

TikTok kicked off its Asian and Pacific Islander Heritage Month celebration Thursday by spotlighting its creators who are part of the community in a TikTok Live program throughout May. Creators who influence TikTok audiences in culture, entertainment and trends will share their stories and showcase the #APIFamily hashtag via TikTok Live. Some influencers nominated by…

NBCUniversal’s recent shift to focusing on Peacock’s paid tier instead of its free one is already paying off for the company. Last quarter, the streamer added 4 million paid subscribers, growing to 13 million paid subscribers. That was a 44% increase overall, parent company Comcast said as it reported earnings Thursday morning. That was largely…

When Maya Lasry started out as creative coordinator at Universal Pictures in 2014, little did she know she was about to embark on the career ride of a lifetime. Her passionate yet humble nature, along with her rapidly evolving skillset, has led her to market one of the most widely recognized film franchises in America….

Well, here’s the most ad techy thing ever: Clean room platform InfoSum is integrating with Unified ID 2.0 to expand how advertisers can use their first-party data in the bidstream. The integration, which went live on Thursday, makes a lot of sense. Think of it as an additional first-party signal that can be added to… Continue reading »

The post InfoSum Signs On To Support Unified ID 2.0 appeared first on AdExchanger.

Q1 advertising growth was in single digits for the first time since Meta went public a decade ago, and its stock is down 50% from when it rebranded last October.

The Camera IQ platform enables brands to create AR experiences and then launch them at scale to Facebook, Instagram, Snapchat and now TikTok. The platform then measures the effects’ success in terms
of consumer engagement, ecommerce conversions to brand affinity, and message amplification.

“You can imagine why there’s been such a trend toward ad platforms proactively implementing solutions to account for news credibility,” says GM Matt Skibinski.

For the fifth straight month, in March video-game industry sales slipped year-over-year in business — down 15%, according to the NPD Group — to $4.9 billion.