Month: April 2022

Facebook’s annual F8 developers conference is the latest casualty of parent company Meta’s emphasis on the metaverse. Facebook application director of developer and startup programs Diego Duarte Moreira explained in a blog post, “Similar to years past, we are taking a brief break in programming and will not hold F8 in 2022 while we gear…

After creating a new Friday Night Baseball package for Apple TV+, Major League Baseball has partnered with a different streamer for another exclusive offering, this time on Sunday morning. Peacock will be the exclusive home to a new MLB game of the week on Sunday mornings. Starting May 8, the NBCUniversal streaming service will stream…

The U.S. has long tendered the most prolific prison system in the world, with the number of incarcerated individuals clearing an estimated 2.3 million as of 2016. Studies show that this has sweeping negative effects on our nation’s economy. Compounding this is the stigma around released inmates, leaving little opportunity for the formerly incarcerated to…

Despite the #MeToo movement raising awareness and advocacy against sexual harassment, the need for education and advocacy remains. And while the onus will always be on every individual not to harass, beauty brand L’Or?al is offering tips on how to help when it happens. L’Or?al’s “Stand Up” campaign was created in partnership with global nonprofit…

Queue a new agency selection process characterized by its flexibility. Common agency recruitment practices include a pitch–something that can be costly, time consuming and lock clients into long-term contracts. Today’s clients are more likely to ask for help on individual projects than they were before, and they often want their agency partners to scale teams…

The Undertaker stared at me through pale, dead eyes from a placard atop the baggage carousel at Dallas Fort-Worth International Airport as I picked up my luggage. Stone Cold Steve Austin’s smirk greeted me from a poster in the window of my hotel’s bar, with WrestleMania headliners Ronda Rousey, Charlotte Flair, Brock Lesnar and Roman…

After a landmark year that saw the company close rights deals with the NHL, MLB, NFL and more, ESPN is looking to expand further by reaching untapped audiences through a more robust content offering. “A big focus of ours also continues to be expanding our audience, and this means increasing our efforts to reach younger,…

Long-time consumers will drive the market on 4/20, the most revered day on the cannabis calendar, according to a recent study. It’s a day when loyalists are likely to break the bank on pricey products and perhaps hit one of the many weed-themed festivals returning to cities across America. There’s plenty of laser focus–from brands,…

Let’s set the scene: Your horse pulls up to town, your boots hit the dirt, you look around and put your hand on the holster. Except you’re not in a Wild West film–you’re sitting at your desk, talking to a TikTok influencer, trying to negotiate a brand deal. The great unknown of what will unfold…