The feature that Twitter users have been asking for basically since the debut of Twitter is moving closer to becoming a reality. Taking pains to stress that its news was neither an April Fools’ Day joke nor a response to a poll tweeted by the newest member of the company’s board of directors, Elon Musk,…
Amazon’s Astro Robot Joined My Family for Two Weeks. Here’s My Review. | WSJ
AMC Networks Touts Digital Originals in Upfront as Biggest Shows End Their Runs
Many of AMC Networks’ biggest shows are ending their runs this year: Better Call Saul, Killing Eve and The Walking Dead. That’s one reason that Kim Kelleher, AMC Networks president of commercial revenue and partnerships, expects that this year’s upfront conversations will be driven by digital. The company’s digital originals–first included as part of 2021’s…
Why Augmented Reality Has Become an Important Tool for the Enterprise Space
A technology more commonly associated with Snapchat filters than factory floors is finding new currency in industrial workplaces from shipyards to medical labs. Just as augmented reality has seen a surge in popularity among retailers and other consumer-facing brands during the pandemic, the tech has similarly gained traction in the enterprise world as a way…
Formula 1 Extends Content Partnership With Twitter
Formula 1 is keeping its foot on the accelerator in terms of its content partnership with Twitter. The multiyear renewal comes in time for the return of the Australian Grand Prix Sunday (April 10), and it will bring F1 fans on Twitter more video clips during race weekends, featuring archive footage, interviews, live coverage and…
Elon Musk Is on Twitter’s Board. What Could Go Wrong?
Musk’s appointment could herald a controversial push for “free speech” and invite more scrutiny from the SEC.
Built-for-Political Platforms Will Power 2022 Political Campaigns: Here’s Why
By Erik Brydges, Head of Political at Xandr Imagine: You are a political trader, and it’s 7 p.m. on a Friday night in October 2022. A customer needs to launch 13 CTV-focused campaigns that target districts in four states – immediately. Do you have the tools to make it happen? Quick-turn requests like these are… Continue reading »
The post Built-for-Political Platforms Will Power 2022 Political Campaigns: Here’s Why appeared first on AdExchanger.
Amazon Captures Bigger Portion Of Higher-Spending Advertisers
Advertising on Amazon is happening all year round, with 43% of brands buying ad placements throughout the year.
Discovery Dubs EDO ‘Preferred’ Measurement For Upfront Deals
EDO will give brands TV commercial airings connected to engagement data via EDO Ad EnGage, which Discovery will use during the upfronts for its advertising clients.
Made Set for European Push With Wonderhood Studios Appointment
Online lifestyle and furniture retailer Made is set for a pan-European push later this year having appointed Wonderhood Studios to create a campaign following its newly introduced brand refresh. The London-headquartered company, founded in 2010, released a new brand positioning in February with brand awareness as one of the four pillars of its business strategy…