Month: April 2022

A new report claims that companies like Lyft and Uber offer meager assistance to the loved ones of workers slain on the job.

Movie attendance plummeted during the pandemic. But in-cinema advertising company National CineMedia wasn’t idle while it waited for foot traffic to bounce back, said Manu Singh, SVP of strategic insight and analytics. Instead, the company invested heavily in its data technology infrastructure. Now, with moviegoers returning to theaters, NCM’s pandemic project is ready for its… Continue reading »

The post Why National CineMedia’s Post-Pandemic Plan Is All About Audience And Attribution appeared first on AdExchanger.

Instagram now allows users to add a dedicated link to their Facebook profile to their Instagram profile. When a user adds a Facebook link to their Instagram profile, other users will be able to tap the link to view the user’s profile on Facebook. Once a user has added a Facebook link to their Instagram…

Giving up daily showers and driving their car isn’t proving a popular choice to many. But as people have begun to consider how they can become more environmentally conscious, all-electric train operator Lumo has released a campaign that shows the unintended consequences of such a lifestyle change. The first work from Mother for the company,…

The most important word in digital media, especially programmatic, is “demand,” not “supply.”

Pinterest unveiled its new climate misinformation policy Wednesday, claiming to be the first major digital platform with clearly defined guidelines against false or misleading climate change information, including conspiracy theories, across content and ads. Content that will be removed under the policy for potentially harming the public’s safety, trust or wellbeing includes: Content that denies…

Amazon secured the prime spot on the 2022 LinkedIn Top Companies List for the U.S., which was released Wednesday. The professional network’s annual list reveals the 50 best workplaces in the country for professionals to grow their careers, focusing on organizations that invest in career development and employee success and using LinkedIn data to rank…

Class is in session at CAP University, a virtual educational program from TikTok designed to help agency and freelance creatives maximize their efforts on its platform. CAP University–CAP stands for Creative Agency Partnerships–is a custom learning program that lets people choose which courses they wish to take, set their curriculum and attend office hours sessions…

Long before social media, the internet, and the rest, TV also looked inward to consider the impact of harmful viewing exposure on kids — even back in the 1950s.

The majority of all advertising buys today are AI-enabled — and they will represent more than 90% of the marketplace within ten years.