Shows results of Frank’s RedHot in-game ad campaign based on intrinsic criteria.
Roku Tests Dynamic Linear TV Ad Insertion
AMC, Crown Media, Discovery and Paramount have signed on for DLA, reports Roku.
As the Creator Economy Booms, Adjacent Ad-Tech Firms Struggle to Stand Out
As the creator economy space continues to swell, more brands are looking for creators to boost their products. For Ivonnie Dulce, group director of social at agency Nexstar Digital, that means a deluge of emails from creator-focused ad-tech companies. “I just give them my fake email,” Dulce said of creator-adjacent startups that approach her and…
Pearls Before Swine by Stephan Pastis for Wed, 06 Apr 2022
The NHL Ties Down a Clutch Partnership in Canada
The National Hockey League reached a multiyear partnership with Clutch, a vertically integrated online car retailer for pre-owned vehicles in Canada. Under terms of the pact, Clutch becomes the league’s official online pre-owned car retailer in Canada, and it will have the opportunity to benefit from exclusive marketing rights and designations that will tie its…
Kilar, Sarnoff, Forssell Exit WarnerMedia Ahead Of Discovery Merger
The official close of the $43-billion merger is now expected by week’s end, or Monday latest.
Instacart’s Ad Platform Hits Adolescence, With New Managed Service And Bid Data Products
Two years after Instacart made its first major push into ad tech, the company is launching more products that follow the playbook written by other major online ad platforms. Two new tools, called Bid Optimizer and Bid Landscapes, launched Tuesday. The optimizer product is Instacart’s first managed service offering. Advertisers can turn it on and… Continue reading »
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For Grammys And Oscars, Huge Audiences Are Past History
Don’t expect viewership for the Grammys and Oscars to suddenly start shooting up just because of this year’s upticks.
Horizon Media’s Personalization Chief On Why The Agency Is Swearing Off Third-Party Data
Four years ago, independent media agency Horizon Media took stock of the work it was doing for clients and realized there was a big overreliance on third-party data and third-party technology assets. “We were using a lot of DMPs and CDPs on behalf of our clients and noticed that there were a lot of gaps… Continue reading »
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Should Doctors Double As Social Media Influencers?
It’s becoming clear that social media is the new, less regulated, frontier of direct-to-consumer (D2C) pharmaceutical marketing.