Last September, Facebook introduced the Reels format that originated on Meta sister application Instagram, and Tuesday, people gained the ability to share videos from third-party apps to Facebook Reels. Once those third-party apps are integrated with the Sharing to Reels feature, a Reels button will appear in the apps, enabling users to share short videos,…
The Creative Circus, One of Advertising’s Iconic Portfolio Schools, Will Close in 2023
Atlanta’s Creative Circus, one of the ad industry’s best-known portfolio schools, announced on LinkedIn today that it would cease offering classes in 2023. “Due to a myriad of factors–sadly, many beyond our control–The Creative Circus will cease new student enrollment, effective spring quarter, 2022,” the LinkedIn post said. “As of now, we are scheduled to…
Google’s Taskmaster Partnership Falls Foul of Britain’s Ad Regulator
In late October last year, British broadcaster Channel 4 announced that it was to enter a six-week partnership with Google and Avalon, the latter of which created the comedy series Taskmaster. This would see a takeover of an entire ad break each Thursday evening during the broadcast of an episode for the duration of the…
Injecting Some Insulin Reality
MIT Leads the Way in Reinstating the SAT
Peacock Builds Out Exec Team With CMO, Programming Hires From Netflix and Hulu
NBCUniversal is building out Peacock’s executive leadership team with the help from its rival streamers, naming a chief marketing officer and evp of programming, both newly established roles at the platform. Top line The company tapped Shannon Willett as Peacock’s first chief marketing officer, and Brian Henderson as evp, programming. Both will report to Peacock…
Skittles Wins Twitter’s Best of Tweets Brand Bracket
What do Skittles and the University of Kansas Jayhawks have in common? They both finished atop their respective brackets in 2022’s edition of March Madness. The Jayhawks outlasted the upstart Tarheels of the University of North Carolina Monday night to win the 2022 NCAA Division I Men’s Basketball Tournament. Meanwhile, Skittles held off stalwart brands…
Iliza Shlesinger Unwraps the Horrors of Unwanted Parenting Advice in an Ad for Willow
Friends and family may want to support a new parent, but their advice can be overwhelming and unhelpful. Wearable breast pump maker Willow is humorously addressing that disconnect by partnering with comedian and actor Iliza Shlesinger for a “Register for More” campaign led by brand strategy and creative agency ONA. The effort centers on a…
Steve Nash, Serena Williams, Kerry Washington Talk Equity—in All Its Forms
The word “equity” is synonymous with Silicon Valley. The tech hub is packed with startups short on capital using equity to entice employees with stock options and ownership in a company. That’s where Carta comes in. Created in 2012, the fin-tech startup helps manage equity for about 20,000 companies. With the goal of educating employees…
The 3% Conference Is Ending but Kat Gordon Continues Her Work to Improve the Industry
Kat Gordon founded the 3% Conference in 2012 to raise the profile of women in the advertising industry. The longtime copywriter and creative director started the conference and the 3% Movement to address the fact that only 3% of creative directors were women. Now, after 10 years and 28 events, the 3% Conference has come…