Month: April 2022

Snap Inc. teamed up with SignAll on a lens that helps Snapchatters learn American Sign Language. The ASL Alphabet lens uses the same technology as the Fingerspell augmented reality lenses developed by the Deafengers, Snap’s internal employee group for deaf team members, with SignAll and featured in Snap’s first ever Academy Awards television spot March…

It’s well known that YouTube is one of the most-visited websites in the world. This makes it critical to identify the latest YouTube marketing trends to get an edge above the rest and make your presence felt on it. But why should you leverage YouTube for marketing in the first place? One of the major…

Marketing and growth leaders should adopt strategy that builds customer trust, creates a mutual value exchange, and drives growth.

Online reviewers have a reputation for being brutally honest. So when ketchup brand Curtice Brothers went seeking unbiased opinions about its product, it knew it could count on the online reviewer community for a candid assessment–for better or worse. Curtice Brothers and ad agency Ogilvy Berlin devised an experiment in which users of travel review…

WarnerMedia CEO Jason Kilar is leaving the company ahead of the imminent close of its merger with Discovery, which could happen as soon as Monday. “With the pending transaction with Discovery nearing close, now is the right time to share with each of you that I will be departing this amazing company,” Kilar wrote in…

What does roughly $3.5 billion worth of stock get you these days? If you’re mega-entrepreneur Elon Musk, it gets you a seat on Twitter’s board of directors. One day after news broke that Musk had purchased 73,486,938 Twitter shares March 14, representing 9.2% of the company’s stock, Twitter CEO Parag Agrawal revealed in a tweet…

The majority of all advertising buys today are AI-enabled — and they will represent more than 90% of the marketplace within ten years.