Month: May 2022

Laura Martin, a media and tech analyst at investment bank Needham & Company, opened her presentation at AdExchanger’s Programmatic I/O in Las Vegas this week by singing her own walk-on music. “I came in like a wreccckkkkkiiiiinnnnggggg baaalllllllllll.” The Miley Cyrus single was an apt choice, since Martin came in hot with some bold, contrarian… Continue reading »

The post The Programmatic Prognosticator Who Sees The Tide Turning From Walled Gardens To The Open Web appeared first on AdExchanger.

By default, Facebook allows users to post on their friends’ profiles. However, users can also stop their Facebook friends from being able to post on their profiles. Our guide will show you how to stop your Facebook friends from being able to post on your profile from within the Facebook mobile application. Note: These screenshots…

For a new ad-supported option, Netflix could hit levels near Hulu’s — with ad revenue per subscriber of about $13.30/month from a possible 19 million U.S. subscribers, according to Ampere Analysis.

The two newsrooms will collaborate on stories, special reports and programming.

The tracking is allowed by an agreement between the firms, but does not include personal identifiers or profiles, Bleeping Computer reports.

For one: Netflix should make delivering the most viewer-friendly ad experience part of its promise and mission.

Business outcomes such as revenue are the most popular measures of ecommerce success.

The metaverse might be the latest buzzword for the ad industry, but most CEOs participating in a Gartner survey ignore the technology. Here’s what they do think about.

The appointment follows two year of project work for the client including audience research and data strategy, the development of data infrastructure, and an intelligence platform now used by the
entire organization.

Although TikTok gets lumped in with Facebook, Instagram and Snap, et al., it doesn’t consider itself to be a social media platform. And that’s because its users are typically there to binge short-form video content and be entertained rather than connect with people they already know. TikTok users spend an average of 90 minutes a… Continue reading »

The post How TikTok Capitalizes On The Twin Trends Of Creators And Online Commerce appeared first on AdExchanger.