Month: May 2022

Philadelphia 76ers superstar Joel Embiid is the latest celebrity to appear as an endorser for Crypto.com in a new ad released today. The subtly branded 30-second spot features Embiid walking through the streets of Philadelphia as his former college coach Bill Self narrates his unconventional path to basketball stardom. The first sign of the cryptocurrency…

Here at Adweek, we produce some of the top marketing events of the year including Brandweek, Mediaweek and Social Media Week. In fact, we’ve pretty much cornered the market on most of the events with the word “week” in the title–plus gems such as Challenger Brands, our Convergent TV Summit and more. During these events,…

The U.S Federal Trade Commission (FTC) is reviewing Tesla chief executive Elon Musk’s $44 billion takeover of Twitter Inc., per Bloomberg, citing a person familiar with the deal, following concerns it could threaten free speech. The agency is to decide by next month whether it will conduct an in-depth antitrust probe of the transaction which…

After a bumpy start, the IAB successfully pulled off its first in-person NewFronts week since 2019. In case you missed any of the two-dozen-plus presentations, both virtual and in-person, Adweek has rounded up the most memorable moments–the good, the bad and the glitchy–from the week’s in-person events. (And if you missed any of our NewFronts…

How do TV networks adjust to this perhaps new and potentially violent environment? Bill Maher said this may be a growing problem for comedians and their audiences.

Plus: Jony Ive’s final Apple project, platforms without algorithms, and a major NFT development.

Retail digital display company GSTV presented at the IAB’s NewFronts for the third time on the event’s final day, held virtually. The company touted its reach of 105 million people across the U.S., mainly through displaying content at gas pump stations, which is 40% of adults in the country, according to company chief executive officer…

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Rob Beeler, founder of Beeler.Tech. When we talk about streamlining the digital advertising industry to make it more efficient and effective, we need to establish that it’s not so much… Continue reading »

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Mike Myers plays at least seven different characters in just the first episode of his new comedy series “The Pentaverate.”