It’s an old song, but it continues to ring true: U.S. Hispanics are underserved and oftentimes misunderstood. There are 62 million Hispanics in the U.S. with $2 trillion in purchasing power, and like other ethnic groups, they’re slowly but surely eschewing linear television for streaming video, particularly ad-supported content. Three brands who are acutely aware…
Roe v. Wade and Abortion Rights: How the Supreme Court Decides Cases | WSJ
The Recount Wants to Build a ‘More Inclusive Future for News’
The Recount, a three-year-old digital news organization founded by longtime journalists John Battelle and John Heilemann, presented its streaming video content plans to advertisers during its virtual NewFronts presentation Thursday afternoon. Its pitch was bold: “The news is broken, but you knew that,” proclaimed Grace Weinstein, host of The Recount’s Snapchat show WTF America. The…
TAG: TikTok Achieves Trustworthy Accountability Group Certified Against Fraud Status
The Trustworthy Accountability Group confirmed that TikTok has achieved TAG Certified Against Fraud status for 2022, meaning that the video creation platform set industry best practices in order to ensure that ads are served in a fraud-free safe environment to actual people. TikTok works with a white-labeled Media Rating Council-certified invalid traffic partner on pre-campaign…
Pinterest TV Studio Livestreaming App Hits App Stores With Little Fanfare
Pinterest debuted a new application for Android and iOS to speed the process of livestreaming to its platform, Pinterest TV Studio, but it is only available to select creators for now. While the app has been listed on Google Play and the Apple App Store since Monday, its livestreaming tools can only be accessed via…
How Nielsen, Comscore, Samba TV and Innovid Measured Up at NewFronts
Measurement played a big role during Thursday’s virtual IAB NewFronts presentations, with Nielsen, Comscore, Innovid and Samba TV all pitching marketers on why their solutions are the strongest when it comes to increased fragmentation in the industry. “I don’t think it’ll be a surprise to any of you guys to know that streaming is growing…
An Audition Gets Deeply Personal in Teleflora’s Emotional Mother’s Day Ad
Expectations for working moms to balance careers and home life are notoriously high, and the societal pressure of striking the perfect balance can lead to life-long feelings of guilt. Sometimes, the best thing you can do for a mom is to let her know that her contributions are appreciated–especially during Mother’s Day. Ahead of the…
Cameo Lays Off One-Quarter of Its Staff
Just one day after the introduction of the Snap x Cameo Advertiser Program at Snap Inc.’s NewFronts presentation, personalized video messaging platform Cameo laid off roughly one-quarter of its staff. Kaya Yurieff of The Information broke the news Wednesday, and Cameo CEO Steven Galanis confirmed it in a tweet. Galanis wrote, “Today has been a…
4 Charts Exposing America’s Colossal Failure on Plastics Recycling
Plastic recycling isn’t working–and it’s worse than we thought. A new report by environmental nonprofit The Last Beach Cleanup and research group Beyond Plastics found that plastics recycling in the U.S. dropped to between 5% and 6% in 2021. That’s down from the last official numbers that the EPA published in 2020 showing that just…
