Month: May 2022

Legacy TV has seen higher “effective” cost-per-thousand prices for deals in the TV upfront ad markets over the last three TV seasons, according to Standard Media Index — but with lower total upfront
ad spend in key dayparts. The current TV season is now averaging $55,000 for a 30-second commercial unit, down from $59,000 from the previous TV season (2020-2021).

After pandemic safety measures ended in the US, ride-hailing companies lifted their requirements for riders—leaving those behind the wheel on their own.

When Romain Naegelen, the managing director and partner at Mother LA, thinks about commercials for oral care brands, dentists in white lab coats comes to mind. After all, toothbrush and toothpaste brands historically shoved the idea of “four out of five dentists” recommending a product down the cavity-filled mouths of consumers for years. But Naegelen…

Tennis pro John McEnroe left a trail of record-breaking wins in his wake when he retired in 1992, as well as a reputation for emotional intensity on the court. With his status as a world-class athlete long since secured in sports history, and a volatile temper to match, it seemed at times his greatest opponent…

AdExchanger’s Alyssa Boyle reports back from the NewFronts trenches (which is to say, the red carpets and would-be galas). The event isn’t just about celebrities and dress-up, however. Big players like Amazon and NBCU also unveiled some of the new ads tech toys they’ve been working on. One major theme: dynamic product insertion. Ad tech… Continue reading »

The post The Big Story: NewFronts Week Means Galas And Shiny New TV Tech – But The War In Ukraine Reveals A Grittier Side Of Advertising appeared first on AdExchanger.

Ad-tech veteran Matt Goldberg is stepping into a new role as Tripadvisor’s chief executive officer. He’ll be charged with plotting a new itinerary for the travel brand’s future. Goldberg’s last stop was The Trade Desk, where he served as evp of North America and global operations. He comes to Tripadvisor after a lengthy career that’s…

Brands hoping to feel the force of a fervent fanbase launched some epic products and promotions in honor of Star Wars Day on May 4: a day when it’s perfectly normal to play The Imperial March as Spotify’s track timer is replaced with a glowing lightsaber while a Homesick Tatooine candle permeates the room. According…

Parag Agrawal, we hardly knew you. Sources told David Faber of CNBC that if and when Elon Musk’s $44 billion deal to acquire Twitter is finalized, Musk will serve as temporary CEO of the company. Agrawal became Twitter’s CEO last November when Jack Dorsey stepped down. He had been with the company for over 10…

Esports brand FaZe Clan is ramping up production of original content with a new reality competition series to provide more premium reach for brand marketing partners. And the esports giant is coming into this new phase with a new partner: lifestyle nutrition brand Ghost. The news comes after FaZe Clan ended its partnership with energy…