Month: May 2022

For some, Cinco de Mayo is a time for celebration. For many others, the often Americanized holiday is a day full of stereotypes and inauthentic attempts to celebrate the Mexican culture. In an effort to authentically honor the holiday’s roots, the Mexican-owned beer brand Modelo launched “Cinco Aut?ntico,” a campaign that urges fans to reject…

In its first-ever NewFronts presentation, the digital video company Tastemade announced Thursday afternoon the launch of its fourth network, Tastemade Home–a new partnership with measurement company iSpot and a slate of 27 new original series. The media company has specialized in producing video content for digital and social platforms since its launch in 2012, giving…

As far as intent signals go, Twitter’s new owner has sent some mixed ones to the company’s biggest customers this week, ditching its annual NewFront presentation and tweeting about an ad controversy.

With Amazon’s eighth annual Prime Day likely once again approaching at the end of June, the ecommerce giant opted to host its first-ever pet-specific sales holiday on May 2 to usher in National Pet Month. While Amazon did not share any metrics that demonstrate how consumers responded to the event, it is noteworthy because it…

Today Havas Media Group announced it will offer an advertising ethics certification course to over 9,000 of its employees and clients. It’s the first network to partner with the Institute of Advertising Ethics (IAE) to roll out an independently-administered ethics certification. The IAE, which is an educational foundation dedicated to the advancement of ethical advertising…

You can’t stop ad fraud with blacklists or “Good Housekeeping” seals on websites. Millions of new domains and delivery paths are created daily.

Ukrainian ad agency Bickerstaff.734 has created a pseudo-tourism campaign designed to make ordinary Russian citizens aware of what is really going on.

If you were at the Twitter NewFronts presentation on Wednesday evening in New York City and played a drinking game that required you to take a sip every time a Twitter executive said “Elon” or “Musk” … then you would have been stone-cold sober by the end of it. JP Maheu, Twitter’s long-time VP of… Continue reading »

The post No Mention Of Musk At Twitter’s NewFronts Amid ‘Premium Content’ Pitch appeared first on AdExchanger.

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Sarah Rose, the SVP of international digital advertising at IPG’s Kinesso. Elon Musk’s $44 billion bid to buy Twitter and take it private is at a 38% premium to the… Continue reading »

The post The Future Of Twitter’s Monetization – And Its Morality appeared first on AdExchanger.

MoffettNathanson in February said it expects AMC’s “total company advertising to decline in the low-single digits after 2022, with digital advertising (i.e., AVOD) helping to offset declines on
linear,” adding that it expects streaming to grow “fast enough that we expect it to be AMCX’s largest revenue stream by 2024.”