Month: May 2022

The partnership follows WPP’s recent announcement of The Metaverse Foundry, a new global metaverse offering through its global production and content unit Hogarth.

Doctor Strange in the Multiverse of Madness will be released in theaters Friday (May 6) and, to mark the occasion, Messenger released a new chat theme inspired by the film. When someone activates the Doctor Strange in the Multiverse of Madness chat theme in a conversation, the conversation’s emoji will be automatically updated to the…

LG Ads is using its NewFronts debut to showcase its suite of ad offerings. “We’re still the new kids on the block here in CTV, we’ve actually been selling for only about a year now,” Allen Bush, LG Ads’ CMO, told Adweek ahead of Thursday morning’s virtual event. The company announced exclusivity of data and…

Tyler Perry is passionate about stories of mysterious disappearances in the new Paramount+ docuseries.

LURE specializes in street-level OOH ads, more than 120 high-traffic entities – billboards, barricades and storefronts – in New York City, Chicago and LA.

E.W. Scripps’ Scripps Networks is on a mission to bring everyone free TV. At its virtual upfront presentation this year, Scripps Networks said it’s investing in spreading the word about over-the-air (OTA) viewing. Scripps Networks is committing a $20 million investment in off-channel marketing over the next year in The Free TV Project. The initiative…

The critically-acclaimed FX series, Better Things, is coming to a close after five seasons. Pamela Adlon, co-creator, writer, director, and star of the show, joined Adweek during our Convergent TV Summit to talk about how the TV space has changed during the show’s time, how she strategizes to determine what’s next and offers advice to…

Showtime’s original programming ceaselessly delivers new scripted shows. Yellowjackets, a non-IP-based freshman hit that built audience and buzz each week that is single-handedly driving streaming subscriptions, is no exception to the platform’s uncharted momentum. Gary Levine and Jana Winograde, co-presidents of entertainment at Showtime Networks, joined Adweek’s Convergent TV Summit to talk about how they’re…

Fox Sports and Twitter will team to cover this year’s FIFA World Cup games, while other partnerships will offer a variety of ad and sponsorship opportunities around some of the media platforms’ most
popular content.

A+E Networks has a simple message for marketers at the 2022 NewFronts: Content matters. During its virtual NewFronts presentation on Thursday morning, A+E Networks promoted everything from its cross-platform offerings in legacy brands such as History, Lifetime and A&E to podcasts and even a new FAST channel called 4UV, all while focusing on the quality…