World Conquest Of ‘Real Housewives’ Continues With Dubai Edition

In one scene of the new Dubai “Real Housewives,” the women will be seen dining on a mountainside overlooking a valley of 1,000 camels.

Brands Need To Look Beyond Social To Engage With All Humans

It’s been said that the “shift to social media” is as meaningful as when audiences migrated from radio to television. In a recent interview with Adweek, Gary Vaynerchuk heralded his agency’s digital-first approach, stating that other agencies were ‘tone deaf’ and operated in a ‘creative nirvana.’ A bold statement to make. We cannot agree entirely….

How BuzzFeed Found Success in Livestream Shopping 

In today’s world of converging experiences, BuzzFeed found opportunity and success in the livestream shopping space. In 2021, the company streamed more than 60 different live shopping events that attracted more than 4.4 million visitors. With an audience who watched over 1.1 million minutes of content, BuzzFeed is integrating the real world with the virtual…

The Future of Content Is Personalized 

Personalization is the future of content as consumers look for ideas and entertainment beyond “traditional” social feeds on surfaces that are both tailored to their interests and privacy. To remain competitive, brands will not only need to diversify their media mix across platforms, they’ll need to deliver more snackable, visually compelling stories that “click” with…

An Autonomous Car Blocked a Fire Truck Responding to an Emergency

The incident, which cost first responders valuable time, underscores the challenges that Cruise and other companies face on the road to driverless taxis.

Texas AG And Twitter Continue Feud Over Trump Ban

Twitter, Facebook and YouTube blocked Donald Trump’s account in early January of 2021, shortly after his supporters rioted in an attempt to prevent the Senate from confirming Joe Biden’s presidential
victory. Ever since, Twitter has been battling Texas Attorney General Ken Paxton, who contends he should be able to investigate whether Twitter violated a Texas law against false advertising.

Marketing Morsels: Stranger Things Dog Toys, Steak-umm Bed Sheets and More

Welcome to Marketing Morsels, a menu of delightful news items from the past week. Enjoy the assortment! Morsel #1: Steak-umm creates a different kind of sheet Steak-umm, the frozen beef sheet brand long known for its extensive Twitter threads about misinformation and morality, has launched a line of queen-size bed sheets. The self-aware, infomercial-style campaign…