Having an eco-friendly brand strategy has taken center stage for leaders in the food and beverage space in recent years. Pepsi’s chief marketing officer, Todd Kaplan, and Clif Bar & Company’s svp of impact and communications, Roma McCaig, joined a panel at Adweek’s Sustainability Summit to discuss their companies’ latest sustainability initiatives — from procurement…
How Healthcare Companies Can Address Inequities Through Media Investments
Agencies are taking a broader look at the media ecosystem and committing to varying degrees of equitable buying. GroupM, for example, pledged to invest $75 million to support the media collective Group Black. Dentsu Media, for its part, launched an economic empowerment practice to create equitable investment benchmarks for clients. Those are two of many…
LinkedIn Settles With Department of Labor Over Gender-Based Pay Discrimination Allegations
LinkedIn reached a settlement with the U.S. Department of Labor over allegations of systemic, gender-based pay discrimination that the regulator’s Office of Federal Contract Compliance Programs discovered covering the period of March 1, 2015, through March 1, 2017. The Department of Labor said the OFCCP alleged that the company–which was acquired by Microsoft during that…
Google Has Already Blocked More Than 8 Million Ads Related to the War in Ukraine
The war in Ukraine began in late February, yet Google has already blocked 8 million ads related to the conflict and stopped ads from running on more than 60 state-funded media sites. The search giant released the data as an addendum to its broader 2021 Ads Safety Report. Last year, Google blocked over 3.4 billion…
Meta Debuts New Ways for Reels Creators to Reel In the Dough
Meta revealed some adjustments to the way payouts are calculated in its Reels Play bonus program and introduced Challenges for Reels on Facebook as another monetization option for creators. Each creator in the Reels Play bonus program will be able to take part in a series of sequential, cumulative Challenges every month, such as, “Earn…
Dilbert by Scott Adams for Wed, 04 May 2022
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U.S.-Saudi Relations Finally Start to Thaw
Ogilvy’s EMEA Chairman Paul O’Donnell to Retire
WPP creative agency Ogilvy’s EMEA chairman Paul O’Donnell will retire after nearly four decades with the network. O’Donnell joined Ogilvy in 1985 and has held many roles, including managing director of Singapore and president of Asia-Pacific. He was also instrumental in the creation of OgilvyOne, of which he was appointed evp of international development in…