Month: May 2022

Meta made its NewFronts debut in New York City on Tuesday with the expected fanfare of an evening designed to woo advertisers. (The event took place on the top floor of the Fotografiska Museum on Park Avenue South, which happens to be located in the same building that Anna Delvey, the con artist immortalized in… Continue reading »

The post Missives From Meta’s First NewFronts, Where Signal Loss Wasn’t On The Agenda But Lurked In The Background appeared first on AdExchanger.

As most Americans are attempting to put the pandemic behind them (depending on state mandates) and looking ahead to brighter times, this is not the case for everyone. The past few years have seen a surge of violence against the Asian American and Pacific Islander community, largely due to the anti-Asian rhetoric and language associated…

Fan engagement and rewards provider Socios reached a multiyear partnership with Major League Soccer, as well as deals with 26 of its 28 clubs. Fans of those clubs will have access to exclusive chat rooms, forums, polls and rewards, such as the chance to win prizes for correctly answering questions or predicting game action. Socios…

“You people are all successful,” a former white manager once said to me. “Getting promoted faster than white men and making more money than all of us. We don’t need to be focused on how we can help our Asian colleagues here. They have more than enough help.” To this day, those comments my former…

Digitas tackled diversity, equity and inclusion in its 15th NewFronts presentation, highlighting the documentary The Beauty of Blackness as a guide to how brands can deliver connected experiences through storytelling. Centering on thought leadership rather than selling has been a staple for Publicis Groupe’s Digitas for several years. In 2021, the agency and a panel…

On episode two of Adweek’s Most Powerful Women in Sports, we sit down with Tampa Bay Buccaneers’ assistant defensive line coach Lori Locust, who’s entering her fourth season with the team. Locust was thrust into the spotlight in 2021 when she and the Bucs’ assistant strength and conditioning coach made history by becoming the first…

The exchange will feature a series of twice-annual events featuring new and emerging media measurement innovations.

Dubbed “TikTok Pulse,” ad placements will be organized into 12 Pulse lifestyle categories including beauty, fashion, cooking, gaming and others.

With travel restrictions waning and the summer season beckoning, millennials and Gen Z travelers are thinking beyond the “staycation” ideals and are laying out plans to see various cities, states and even countries in the coming months. As they break out of their shells and begin exploring their options, these consumers are taking a different…