Month: May 2022

Walgreens has filled the five-month vacancy in its chief marketing officer post with Linh Peters, whose track record includes brand leadership posts at Calvin Klein and Starbucks. Peters, who also takes on an svp role, steps into the job previously held by Patrick McLean, who departed Walgreens in January during a period that saw over…

People who still want to tweet, but to a narrower audience, may soon have a solution. The social network began testing Twitter Circle, which enables users to select up to 150 people to see tweets they choose to share with the world at large. Twitter said in a tweet that some people gained access to…

The association described the council’s process as a series of “closed-door sessions to facilitate candidate dialogues” and projects.

Fiverr is tapping artificial intelligence to let voiceover artists provide samples of their work to prospective clients without ever reading a script. The freelance platform teamed up with a startup called Lovo to roll out a new tool that allows creators to clone their voices and then use these clones to generate auditions of lines…

Sinclair projects political ad spend to be between $36 million and $45 million for Q2, with core advertising reaching $314 million to $322 million. Total advertising to be between $350 million and
$367 million.

As the ad industry races toward a cookieless future where first-party data will be the guiding light for marketers, several new studies have offered insights into how chief marketing officers are struggling with their data and measurement strategies. In a global study from measurement firm Nielsen published in April, 69% of 2,000 senior marketers agreed…

The Microsoft deal allows for linking ad exposure to online searches.

TikTok will use its NewFronts presentation Wednesday to introduce contextual advertising solution TikTok Pulse. Advertisers on the platform will be able to use TikTok Pulse to place their ads adjacent to the top content in TikTok’s For You feed–among the top 4% of all videos on TikTok in terms of engagement–with tools and controls to…

To mark Star Wars Day May 4, Instagram released a new chat theme inspired by the Star Wars films. This theme adds a background inspired by the films to conversations. Our guide will show you how to use the Star Wars chat theme in the Instagram application. Note: These screenshots were captured in the Instagram…

Prior to joining Adform, Piccone served as president of QTT, a patented advertising technology.