Month: May 2022

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‘Tucker Carlson’ Has Some Targeted TV Advertising For Us – We’re Ready For The Facts

Casual TV viewing mixed with some eye-opening marketing might have been absorbed by viewers Monday during MSNBC’s coverage of a “New York Times” investigative story about Fox News Channel’s “Tucker
Carlson” show.
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Alaska Airlines and Tillamook Creamery Tempt Tourism’s Return With a Wine and Cheese Spread

Wine and cheese aren’t just Pacific Northwest souvenirs: they’re fixtures of the region’s travel itinerary. When you fly into Portland International Airport in Oregon, a blue-and-orange stand teeming with Tillamook cheeses and ice cream awaits in Concourse E. While bottles of Pacific Northwest wine litter the shelves of bars and sandwich shops in the airport’s…
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Wave Sports + Entertainment Pitches Advertisers on Its Social-First Approach in Sports at NewFronts

Media holding company Wave Sports+Entertainment, home to social-first sports media channels like Buckets and Jukes, is set to showcase its approach to sports content on Thursday at IAB’s NewFronts, plus how it spurs growth across platforms for its brands. The event comes during its Women’s National Basketball Association programming announced last week, The Buckets Five….
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AAPI Creative Spotlight: Bernice Chao Is Not Waiting to Make a Difference

For Bernice Chao, her road to a life as a professional creative started with drawing classes and a first generation, candy-hued Apple iMac computer that her parents brought home one day. “I began creating drawings in Paint,” she recalled for Adweek’s AAPI Creative Spotlight. “I have always loved technology and art.” She continued to nurture…
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Clunky Technology Is Holding the Metaverse Back

Marketers are obsessed with the metaverse. Companies and brands are spending millions of dollars now to stake out territory, test protocols, create NFTs and gain expertise in blockchain and cryptocurrency. But consumers don’t really care that much about the metaverse. At least not yet. To many baby boomers, “metaverse” is just a buzzword that has…
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Musk Says He’ll Take Twitter Public Again, May Charge Businesses To Use It, Sidesteps Testifying in U.K.

Elon Musk is still trying to woo more investors for Twitter takeover. Meanwhile, the U.K. Parliament has “invited” him to testify on his plans for the social platform.