Major brands such as L’Oreal, PepsiCo, Heineken and Coca-Cola are backing a marketing code of conduct, which has been updated to focus on improving diversity and inclusion around influencer contracts, with 23 brands and 13 talent agencies all involved. Membership body ISBA’s dedicated working group to the influencer sector has revised its Influencer Marketing Code…
Touch the Artwork: This Special Exhibit Helps You Feel Signs of Breast Cancer
Artists like Rembrandt and Rafael secured their places in history through their abilities to convey the human condition with mere brush strokes. Approximately 500 years later, a new campaign illustrates how some of the most revered works of art may contain more than intimately captured moments–like previously overlooked hints at their models’ health. Argentina’s Breast…
Meta Touts Reels and Brands in the Metaverse at NewFronts
Meta used its in-person NewFronts presentation to make sure that brands how to use its video tools, like in-stream video and Reels, as well as touting brands’ push into the metaverse “Meta is where stories are told, creators are thriving, and brands are built,” said Nada Stirratt, vp at Meta. “This is because we are…
A Move Back — Or Forward? Trad Ad Spend Forecast To Increase
The CMO Survey found 19.8 % of companies are investing more in traditional advertising as a result of the imminent death of cookies.
Fast, Cheap, and Out of Control: Inside Shein’s Sudden Rise
The Chinese company has become a fast-fashion juggernaut by appealing to budget-conscious Gen Zers. But its ultralow prices are hiding unacceptable costs.
Meta Marks National Small Business Week With New Messaging Tools
Over 1 billion people connect with business accounts via Meta’s family of messaging applications every week, and the company introduced several new tools for businesses Wednesday, coinciding with National Small Business Week this week. Meta vice president, small business group Rich Rao told Adweek that prior to the pandemic, “The hallmark of a small business…
Marketing Is Never More Vital Than in a Bad Economy
About 10 years ago, on one of our early dates, my now-husband asked what my favorite economic principle was. My sporadic attendance at Econ 101 didn’t adequately prepare me for this question, and I mumbled something about the psychological elegance behind the principle of diminishing marginal returns. Unimpressed, he patiently and thoughtfully corrected my misconceptions…
This Fashion Brand Built a QR Code Into Its Clothes so People Can Easily Resell Them Later
Fashion is one of the world’s most polluting industries, responsible for an estimated 10% of global carbon emissions and producing large quantities of waste. The problem seems to be getting worse, since the average use of a clothing item has decreased by more than 85% since 2002, according to Euromonitor. Meanwhile 33% of shoppers perceive…
From QR Codes To Audio Retargeting, New Creative Formats Aim For Performance Budgets
Without an easy interface for clicking through to purchase, audio and video ads have, until recently, been best suited to upper-funnel brand-awareness campaigns rather than direct response. But now, tried-and-true technologies like retargeted display ads and QR codes are making audio and video formats more immediately actionable. The secret ingredient here is the personal mobile… Continue reading »
The post From QR Codes To Audio Retargeting, New Creative Formats Aim For Performance Budgets appeared first on AdExchanger.
Content Rec Is Trying To Take Over The Open Web, But The Jury’s Still Out
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Alon Rosenthal, CEO and founder of WhizzCo. Content recommendation is trying to move up. Market leaders Taboola and Outbrain, now public companies, are looking to expand beyond the content recommendation box to run display… Continue reading »
The post Content Rec Is Trying To Take Over The Open Web, But The Jury’s Still Out appeared first on AdExchanger.