Netflix Hit a Subscriber Peak. Here Are 3 Strategies They Might Try to Keep Growing | WSJ
The Supreme Court Leak on Roe v. Wade
How Higher Ed Is Getting Creative to Attract College-Cautious Gen Z
Earlier this year, serious conversations continued to swirl around the fate of many American colleges and universities. It’s no secret that Gen Z is shaping the future of higher ed. Schools have seen significant drops in enrollment and retention since the pandemic turned colleges into “Zoom Universities.” Though many have returned to in-person or hybrid…
Inside Recent Changes at WPP’s GroupM: What the EssenceMediacom Merger Means
Christian Juhl outlined a five-year plan when he became GroupM’s CEO in 2019, and consolidation was part of it. Last week’s Essence and MediaCom merger announcement and the formation of GroupM Nexus are part of GroupM’s broader initiative to automate its systems and standardize workflow. WPP has not been a stranger to consolidation–in recent years…
Snap Reveals Partnership With Cameo at NewFronts
Snap Inc.’s NewFronts presentation Tuesday provided more than a look at its new and returning Snap Originals series, as Snapchat’s parent company detailed a partnership with personalized video messaging platform Cameo. It also unveiled its new Snap Promote initiative for content partners to boost their visibility and viewership via promoted content across the Snapchat platform….
Death by Overwork Is a Worldwide Problem, Especially in the Ad Industry
In an industry that increasingly worships the constant hustle, it’s all too easy to get caught up in the rat race–much to the detriment of our mental and physical health. The pressure to seem happy and successful on social media is no longer exclusive to picture-perfect influencers with wavy blonde hair and bronze-tanned skin. These…
Twitter Debuts Tweet Replies Ads for Mobile App Install Campaigns
Twitter introduced a new ad placement for mobile application advertisers: Tweet Replies. Ads using this placement will appear after the first reply under tweets in Android and iOS. Twitter said in a Twitter Business tweet that it has been testing ads in its replies section since last October, seeing boosts in impressions and attributed app…
Condé Nast Announces Sports Expansion and CTV Partnerships at NewFronts Presentation
The media company Cond? Nast announced Tuesday afternoon at its NewFronts presentation in Hudson Yards that it plans to expand significantly into the world of connected television, sports programming and original film and television production. Amidst a flurry of debuts, the topline ventures include: a significant investment in sports content led by GQ; two key…
