Publicis Groupe, the third largest agency holding company by revenue, has acquired Profitero, a top SaaS global analytics platform that helps brands optimize ecommerce ad spend. Launched in 2010, Profitero will be a product-focused company within Publicis. CEO Bryan Wiener will continue to lead the unit along with president Sarah Hofstetter. Wiener will report to…
Roku Reveals New Shoppable Ad Experience, More Originals at NewFronts
When Roku entered the NewFronts in 2021, marketers got the first look at what Roku Originals might look like. Fast forward a year, Roku Originals are now one of the more powerful tools in the company’s arsenal, helping drive new users and launching The Roku Channel to a top five channel on the Roku platform…
What Loss? Why Amazon Isn’t Sweating Q1 Miss
Amazon recently announced a net loss of nearly $4 billion in Q1 2022 despite a 7% increase in net sales. In a statement, CEO Andy Jassy pointed to ongoing challenges such as the pandemic and the war in Ukraine. However, he remained optimistic thanks in part to Amazon’s efforts to double the size of its…
Social Agency 1000heads Acquired in $100m+ Deal by Labelium Group
Social media agency 1000heads has been acquired by French digital marketing performance consultancy Labelium Group to strengthen its data, insights, strategy and creative offerings in a deal worth more than $105 million. Founded in the U.K., 1000heads works with clients including The North Face, Cisco, Diageo and Alphabet, employing more than 170 people across its…
Pinterest Details Mental Health Awareness Month Initiatives
Pinterest detailed its ongoing and new initiatives aimed at helping Pinners navigate mental health issues to mark Mental Health Awareness Month in May. The platform debuted its compassionate search feature in July 2019, and it is currently available in 12 countries Pinterest said it will be extended to 11 more countries in the coming weeks:…
How the Ukraine War Changed History
On Eve Of Twitter’s NewFront, Coalition Calls On Advertisers To Back Musk Pledge
The coalition asks Musk to uphold “three nonnegotiable standards of community trust and safety,” or risk a call to advertisers to pull their spending from the platform:
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Brave Commerce: How to Lead With a Cross-Functional Lens
On this episode of Brave Commerce, Sara Aubitz, director of customer insights and analytics at Clorox, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss embracing and building an ecommerce business from scratch. Coming from a sales and merchandising background, Aubitz speaks on how she transitioned to work in CPG ecommerce. She talks about how…