Total global subscription revenue from streaming was 95% higher with streaming ad revenue growing 59% in Q1. But total company-wide revenue of $7.3 billion (down 1%) under-delivered expectations.
Ad Execs: CTV Biggest Beneficiary From Cookie/Mobile ID Fallout
The Advertiser Perceptions survey, released by the IAB this morning, shows ad execs are most optimistic about CTV due to the deprecation of cookies and mobile IDs.
Paramount+ Adds 6.8 Million Subscribers, Reaching Nearly 40 Million Total
Earlier this year, the company formerly known as ViacomCBS bet big on Paramount+–and it’s already paying off. Paramount’s flagship streaming service Paramount+ added 6.8 million subscribers in the first quarter of the year, bringing the streamer to nearly 40 million. That’s a slight decline from the 7.3 million gain it reported to end the year….
Heineken Corrects Online Sports Statistics to Tackle Gender Bias in Soccer
Two-thirds of women who work in soccer have experienced gender discrimination, according to a 2020 survey from the organization Women in Football. Additionally, women remain underrepresented across the sport. Heineken, which last year expanded its UEFA sponsorship to the women’s game, is on a mission to tackle gender bias affecting soccer players and fans. The…
Messenger: How to Use the Star Wars Chat Theme
May 4 is Star Wars Day and, to celebrate, Messenger released a Star Wars chat theme that adds a background inspired by the films to conversations. When someone activates the Star Wars theme on a conversation, the conversation’s emoji will be automatically updated to the Sparkles emoji. Here’s how to use the Star Wars chat…
Young Influentials: How Paramount Is Aligning Brands With the Right Creators
When it comes to watching our favorite creators develop their careers, it seems like seeing them in TV shows and other partnerships fits so naturally. With the help of people like RJ Larese, vp, talent and development and brand partnerships at Nickelodeon and AwesomenessTV, this is able to happen behind the scenes, making the process…
How 5G Will Transform Video Within 5 Years
By 2027, 5G will be transforming video and television transmission, local broadcast, live events and VR and metaverse adoption.
Will Political Ad Spend Remain High For Linear TV?
When including all media platforms — local broadcast, local cable/satellite, radio, digital and OTT — Kantar projects political advertising could total $8.0 billion this year — up from $7.8
billion in an August 2021 projection.
billion in an August 2021 projection.
AAPI Creative Spotlight: Rhi Bergado Is Ready to Move the Culture Forward
Director and filmmaker Rhi Bergado’s list of credits is a beauty enthusiast’s dream, featuring work with industry mainstays like Manny MUA and Patrick Starr, as well as brands including Urban Decay and ColourPop. But the work hasn’t always been glamorous. In fact, the Long Beach-based creative has encountered multiple instances of problematic ideology throughout their…
Samsung Ads Optimizes Streaming Buys, Preps 4 New FAST Channels
Samsung Ads is offering a Total Media Solution to marketers trying to connect with audiences. At its Tuesday morning NewFronts presentation in New York, Samsung Electronics’ advertising arm revealed several updates to its FAST service and showcased its recently launched Samsung Ads Total Media Solution offering, which provides buyers with management and measurement of cross-platform…